绍兴SEO推广与Google广告拒登解决方案 - 完整指南
绍兴SEO推广与Google广告拒登解决方案 - 完整指南
Shaoxing SEO Promotion & Google Ads Rejection Solutions - Complete Guide
如何有效进行外贸零售广告推广？ | How to effectively promote foreign trade retail ads?
许多外贸企业在投放Google广告时都会遇到广告被拒登和账户被暂停的问题。本文将为您详细解析Google广告审核机制，并提供专业解决方案。
Many foreign trade enterprises encounter ad rejections and account suspensions when running Google Ads. This article will analyze Google's ad review mechanism in detail and provide professional solutions.
Google Ads审核架构解析 | Google Ads Review Structure Analysis
- 广告内容：大部分拒登可自行修改后系统自动审核，部分需人工审核 | Ad Content: Most rejections can be modified and resubmitted for automatic review, some require manual review
- 关键字：检查关键字与落地页的匹配度 | Keywords: Check the matching degree between keywords and landing pages
- 广告附加信息：政策与广告一致，拒登不影响主广告展示 | Ad Extensions: Policies are consistent with ads, rejection won't affect main ad display
- 网站：网站违规会导致相关广告全部拒登 | Website: Website violations will cause all related ads to be rejected
- 账户：多次违规可能导致账户暂停或永久封禁 | Account: Multiple violations may lead to account suspension or permanent ban
六大常见政策问题及解决方案 | Six Common Policy Issues & Solutions
一、广告文案及图标问题 | Ad Copy & Icon Issues
- 避免过度使用感叹号、大写字母和不规范符号 | Avoid excessive use of exclamation marks, capital letters and irregular symbols
- 业务信息必须明确展示 | Business information must be clearly displayed
二、不当内容 | Inappropriate Content
- 禁止成人内容、非法商品和歧视性内容 | Prohibit adult content, illegal goods and discriminatory content
三、虚假陈述 | Misrepresentation
- 避免夸大产品功效，需提供退款政策和免责声明 | Avoid exaggerating product effects, provide refund policy and disclaimer
四、恶意软件 | Malware
- 使用Google Search Console检查网站安全性 | Use Google Search Console to check website security
五、规避系统 | System Circumvention
- 避免使用与禁用词相似的词汇 | Avoid using words similar to prohibited terms
六、商标问题 | Trademark Issues
- 仅适用于搜索网络文字广告 | Only applies to search network text ads
专业提示：如认为误判可提交申诉，提供详细解释和证据 | Pro Tip: If you believe it's a misjudgment, you can submit an appeal with detailed explanations and evidence
绍兴SEO推广专家建议 | Shaoxing SEO Expert Advice
在进行Google竞价推广时，建议定期检查广告质量得分，优化着陆页体验，并保持广告内容与网站内容的一致性。
When doing Google bidding promotion, it is recommended to regularly check ad quality scores, optimize landing page experience, and maintain consistency between ad content and website content.
