浙江宠物经济崛起：千亿市场背后的三大产业趋势

浙江宠物经济崛起：千亿市场背后的三大产业趋势

Zhejiang's Pet Economy Boom: Three Industry Trends Behind the Billion-Dollar Market

中国宠物市场正迎来爆发式增长，根据《2023-2024年中国宠物行业白皮书》显示，2023年中国城镇宠物消费市场规模已达2793亿元，预计2026年将突破3613亿元。在这个蓬勃发展的市场中，浙江企业表现尤为亮眼。

China's pet market is experiencing explosive growth. According to the "2023-2024 China Pet Industry White Paper", the urban pet consumption market reached 279.3 billion yuan in 2023 and is expected to exceed 361.3 billion yuan by 2026. In this booming market, Zhejiang enterprises are particularly outstanding.

产品多元化：从传统用品到高端主粮

Product Diversification: From Traditional Supplies to Premium Food

在温州平阳宠物小镇，佩蒂股份的新工厂正在加紧建设年产2.4万吨的宠物烘焙粮生产线。这家"中国宠物第一股"2024年上半年营收增长71.64%，净利润增长329.38%。

In Wenzhou Pingyang Pet Town, Petpal's new factory is accelerating the construction of a 24,000-ton pet baked food production line. This "China's first pet stock" achieved 71.64% revenue growth and 329.38% net profit growth in the first half of 2024.

佩蒂股份董事会秘书唐照波表示："我们推出的爵宴原生风干粮上市一个月就登上618大促期间抖音和京东相关品类榜首。中国主粮市场有500亿空间，国产品牌正在抢占高端市场。"

Tang Zhaobo, Secretary of the Board of Petpal, said: "Our Jueyan air-dried food topped Douyin and JD.com's related categories during the 618 promotion just one month after launch. China's pet food market has 50 billion yuan space, and domestic brands are seizing the high-end market."

环境友好化：宠物友好型商业空间兴起

Environmentally Friendly: The Rise of Pet-Friendly Commercial Spaces

德清莫干山的柴犬主题民宿"柴屿家"进行了全面的适宠化改造，最多曾接待过25只柴犬的"宠物团"。民宿主理人沛承表示："我们提供宠物社交空间，让主人能省心出行。"

The Shiba Inu-themed B&B "Chaiyu Home" in Deqing Moganshan has undergone comprehensive pet-friendly renovations, having once hosted a "pet group" of 25 Shiba Inus. Owner Pei Cheng said: "We provide pet social spaces so owners can travel with peace of mind."

德清县文旅局党委副书记董芸芸介绍："目前当地已有20余家文旅企业布局宠物市场，我们鼓励更多企业进行适宠化改造。"

Dong Yunyun, Deputy Secretary of Deqing County's Culture and Tourism Bureau, said: "Currently, more than 20 local cultural tourism enterprises have entered the pet market, and we encourage more businesses to make pet-friendly renovations."

全生命周期布局：宠物医疗国产化突破

Full Lifecycle Layout: Breakthroughs in Domestic Pet Medicine

浙江海正动保总经理冀伟表示："宠物药国产化是我们的目标。我们耗时6年研发的新品'赛乐滴'上市，实现了进口药的国产替代。"

Ji Wei, General Manager of Zhejiang Hisun Animal Health, said: "Localization of pet medicine is our goal. Our new product 'Sailedi', developed over 6 years, has achieved import substitution."

湖州润宠生物科技负责人裴增杨认为："未来2-3年宠物经济将达万亿规模，我们已获得3张国家新药证书，正在研发针对宠物老年病的创新药物。"

Pei Zengyang, head of Huzhou Runpet Biotechnology, said: "The pet economy will reach trillion-level in the next 2-3 years. We have obtained 3 national new drug certificates and are developing innovative drugs for pet geriatric diseases."

浙江工商大学现代商贸研究中心主任肖亮总结："浙江宠物产业正覆盖宠物全生命周期，从食品到医疗，形成了完整的产业链。"

Xiao Liang, Director of the Modern Business Research Center at Zhejiang Gongshang University, concluded: "Zhejiang's pet industry now covers the entire pet lifecycle, from food to medical care, forming a complete industrial chain."