Google推广助力商丘睢阳区服装企业斩获国际订单 - 外贸企业数字营销成功案例
河南商丘讯 - 在商丘市睢阳区路河镇，一家名为"郝妈妈服装"的中小企业通过专业的Google推广策略，成功打开了国际市场，签下多个国际大单。这个案例为众多寻求海外发展的中国企业提供了宝贵的数字营销经验。
企业现状与Google推广需求
Company Status and Google Ads Requirements
走进郝妈妈服装有限公司的生产车间，可以看到百余名员工正在忙碌生产。"我们公司目前带动就业100余人，人均月工资4000元以上。特别值得一提的是，通过Google推广渠道，我们的产品成功打入了俄罗斯、北美等国际市场。"公司负责人张优优介绍道。
The production workshop of Hao Mama Garment Co., Ltd. bustles with over 100 employees. "We currently provide jobs for more than 100 people with average monthly wages exceeding 4,000 yuan. Notably, through Google Ads campaigns, our products have successfully entered markets like Russia and North America," said Zhang Youyou, the company's director.
数字营销转型之路
Digital Marketing Transformation
这家年产值1500-2000万元的企业，最初主要依靠传统外贸渠道。随着国际市场竞争加剧，公司开始重视Google推广等数字营销手段。"我们组建了专业的数字营销团队，重点优化Google搜索广告和展示广告，同时配合SEO策略提升自然搜索排名。"张优优分享道。
With annual output value of 15-20 million yuan, the company initially relied on traditional foreign trade channels. As international competition intensified, they began focusing on digital marketing including Google Ads. "We established a professional digital marketing team, optimizing Google Search and Display Ads while implementing SEO strategies to improve organic rankings," Zhang shared.
Google推广实战经验
Google Ads Best Practices
对于希望拓展国际市场的企业，郝妈妈服装的Google推广经验值得借鉴：
- 精准定位目标市场，设置多语言广告系列
- 优化落地页用户体验，提高转化率
- 定期分析广告数据，持续优化投放策略
For companies expanding globally, Hao Mama's Google Ads experience offers valuable lessons:
- Precisely target markets with multilingual campaigns
- Optimize landing page UX to boost conversion
- Regularly analyze ad data to refine strategies
政府支持与未来规划
Government Support and Future Plans
当地政府为回归企业提供了全方位支持。目前，郝妈妈服装正在建设10000平方米的新厂区，并计划加大在Google推广方面的投入，进一步拓展欧美市场。"我们相信数字营销将成为中国制造走向世界的重要桥梁。"张优优表示。
Local government provided comprehensive support for returning businesses. Hao Mama is currently building a new 10,000-square-meter factory and plans to increase Google Ads investment to expand in European and American markets. "We believe digital marketing will be a key bridge for Chinese products going global," Zhang stated.
