618电商购物节丨中国陶瓷火热出海！外贸企业加班赶"烤"
（央视财经《618电商购物节》）在跨境电商的助力下，世界变小了，生意走远了。今年的618购物节，中国瓷器借助电商平台火热出海，让"卖全球"更便利、更高效。
CCTV Finance "618 Shopping Festival" Report: With the help of cross-border e-commerce, the world has become smaller and business reaches farther. During this year's 618 shopping festival, Chinese ceramics are going global through e-commerce platforms, making "selling worldwide" more convenient and efficient.
何焕杰是广东潮州一家陶瓷生产厂的负责人，早上7点多，他正从陶瓷窑炉里拉出新鲜烤制的200立方米瓷器。窑车进进出出，窑炉开开合合。由于自家生产的多款陶瓷热销海外，工厂持续加班赶"烤"，以满足海外顾客的需求。
He Huanjie, head of a ceramic factory in Chaozhou, Guangdong, is pulling out 200 cubic meters of freshly baked ceramics from the kiln at 7 a.m. Kiln cars come and go, and the kiln opens and closes continuously. As many of their ceramic products are selling well overseas, the factory has been working overtime to "bake" more to meet international demand.
除了增加产量，还要快速送达。去年，企业负责人何佳阳在跨境电商平台开通了自家的陶瓷品网店，她只需将产品发往国内仓库，再由平台统一运抵海外消费者手中。
In addition to increasing production, fast delivery is also crucial. Last year, He Jiayang, the company's executive, opened an online store for ceramic products on a cross-border e-commerce platform. She only needs to send the products to domestic warehouses, and the platform will deliver them to overseas consumers.
广东省潮州市某陶瓷外贸企业负责人 何佳阳：现在通过平台出海，很多海外消费者反馈说收到货物的速度比他们想象中要快很多。整个链条更加短了，少了中间商的环节，可以直达消费者，打造更多更好的产品。
He Jiayang, head of a ceramic export enterprise in Chaozhou, Guangdong: Now through the platform's global sales channel, many overseas consumers have reported that they receive goods much faster than expected. The entire supply chain is shorter, eliminating middlemen, allowing us to reach consumers directly and create more high-quality products.
如今何佳阳每天都能直接接触到海外消费者，根据买家秀、店铺评论等内容，升级研发新品，让"中国瓷"在海外"吃得开"。
Now He Jiayang can directly interact with overseas consumers every day. Based on buyer photos and store reviews, she upgrades and develops new products to make "Chinese ceramics" more popular abroad.
越来越多的中国陶瓷产品借助电商平台销往世界各地。不仅是陶瓷，如今，服装、数码家电、生活日用品也备受海外网购用户青睐。
More and more Chinese ceramic products are being sold worldwide through e-commerce platforms. Not just ceramics, but also clothing, digital appliances, and daily necessities are now highly favored by overseas online shoppers.
转载请注明央视财经（编辑 彭琳）
Source: CCTV Finance (Editor: Peng Lin)
