高效国际贸易：谷歌竞价推广功能解析与黔货出海策略

高效国际贸易：谷歌竞价推广功能解析与黔货出海策略

Efficient International Trade: Google Ads Features and Guizhou Export Strategy

【核心提示】8月8日，"携手谷歌，享誉全球"跨境电商专题培训会在贵阳成功举办，现场揭秘Google Ads竞价推广核心功能与大数据选品技巧。

[Key Highlights] On August 8th, the "Join Google, Go Global" cross-border e-commerce training was successfully held in Guiyang, revealing Google Ads bidding features and big data product selection techniques.

Google AdWords实战演示：

Google AdWords Live Demo:

在培训会现场，Google技术专家通过AdWords平台实机演示，详细讲解关键词定位、出价策略、广告优化等核心功能。特别以"黔茶"为案例，展示如何通过"Google趋势"和"全球商机洞察"工具实现精准市场投放。

Google experts demonstrated AdWords platform operations, explaining keyword targeting, bidding strategies and ad optimization. Using "Guizhou Tea" as case study, they showed how to use Google Trends and Global Market Finder for precise targeting.

300计划助推黔货出海：

300 Project Boosts Guizhou Exports:

自2015年11月26日启动的"谷歌贵州300计划"已取得显著成效：

The "Google Guizhou 300 Project" launched on November 26, 2015 has achieved remarkable results:

✓ 服务100家贵州出口企业

✓ Served 100 Guizhou exporters

✓ 覆盖100个国家和地区

✓ Covered 100 countries/regions

✓ 目标实现100亿美元出口额

✓ Targeted $10 billion export value

大数据赋能精准营销：

Big Data Empowers Precision Marketing:

依托贵阳"大数据之都"优势，企业可通过Google平台：

Leveraging Guiyang's "Big Data Capital" advantage, enterprises can use Google platform to:

• 实时追踪产品热度趋势

• Track product trends in real-time

• 智能分析全球市场需求

• Analyze global market demand intelligently

• 自动优化广告投放策略

• Automatically optimize ad strategies

持续赋能计划：

Ongoing Empowerment Program:

谷歌贵阳体验中心将定期举办专题培训会，与本地企业建立长期合作机制，持续提供：

Google Guiyang Experience Center will hold regular trainings and establish long-term cooperation with local enterprises, providing:

✓ 跨境电商运营培训

✓ Cross-border e-commerce training

✓ 数字营销技能提升

✓ Digital marketing skills enhancement

✓ 全球市场洞察报告

✓ Global market insight reports

（记者马浩 摄影报道）

(Reporter Ma Hao, Photo Report)