TEMU进军男性情趣用品市场：低价策略打造爆款
欧美市场潜力巨大但推广受限
Huge Potential in Western Markets Despite Promotion Restrictions
由于欧美国家的法规限制，情趣用品在跨境电商平台中是一个敏感类目，谷歌、Facebook等社交媒体上也难以推广。但北美市场的情趣用品销售规模占据全球三成以上，是全球最大的情趣用品市场。
Due to regulatory restrictions in Western countries, adult toys are a sensitive category in cross-border e-commerce platforms and difficult to promote on social media like Google and Facebook. However, the North American market accounts for over 30% of global adult toy sales, making it the largest market worldwide.
TEMU重点招商品类
TEMU's Key Recruitment Category
根据TEMU招商文件显示，平台正在大力招募男士情趣服饰配件卖家，主要产品类型包括：情趣饰品、纹身贴、乳夹、贞操锁等，价格区间多在30美元以下。
According to TEMU's recruitment documents, the platform is actively recruiting sellers of men's adult apparel accessories, including erotic jewelry, temporary tattoos, nipple clamps, chastity cages, etc., with most products priced under $30.
打造爆款的关键策略
Key Strategies for Creating Best-Sellers
TEMU官方建议：
- 保持200+链接数量以获得KA商家资格
- 重点开发锁精环/震动棒/肛塞等产品
- 保证性价比，多色组合
- 保持高频上新
TEMU official recommendations:
- Maintain 200+ listings to qualify as KA merchant
- Focus on products like cock rings/vibrators/anal plugs
- Ensure cost-performance ratio with multi-color options
- Maintain high-frequency new product launches
平台政策差异
Platform Policy Differences
亚马逊要求情趣玩具只能在"成人用品"类目中发布，Shopee暂不允许跨境卖家销售，而TEMU正在扩大该品类的招商规模，这或许将成为平台间的一条隐秘竞争赛道。
Amazon requires adult toys to be listed only in the "Adult Products" category, while Shopee currently prohibits cross-border sellers from selling them. TEMU is expanding recruitment in this category, which may become a hidden competitive track between platforms.
