外贸SEO优化11条黄金法则：从产品编号到谷歌推广全攻略
跨境电商资金需求与谷歌广告投放指南
国际电商启动资金分析 | International E-commerce Startup Capital Analysis
开展国际电商业务所需资金因规模而异。中小型企业通常需要5-50万美元的启动资金，用于平台搭建、库存采购和营销推广。大型跨境电商平台则可能需要数百万美元的投资。
The capital required for international e-commerce varies by scale. SMEs typically need $50,000-$500,000 in startup funds for platform setup, inventory procurement and marketing. Large cross-border platforms may require millions of dollars in investment.
谷歌广告功能详解 | Google Ads Features Explained
谷歌竞价推广(Google Ads)的主要功能包括：
- 搜索广告 - 出现在谷歌搜索结果页
- 展示广告 - 在合作网站上展示
- 购物广告 - 产品图片直接展示
- 视频广告 - YouTube等平台投放
Main features of Google Ads include:
- Search Ads - Appear on Google search results
- Display Ads - Show on partner websites
- Shopping Ads - Direct product image display
- Video Ads - Placement on YouTube etc.
外贸SEO优化11条黄金法则
1. 产品编号管理 | Product Numbering Management
建立规范的ITEM NO系统是外贸业务基础。建议采用"品牌缩写+品类代码+序列号"的编号规则，便于搜索引擎识别和分类。
Establish a standardized ITEM NO system as foreign trade foundation. Recommended format: "Brand abbreviation + category code + serial number" for better search engine recognition.
2. 网站技术优化 | Website Technical SEO
确保网站：
- 加载速度<3秒
- 移动端适配完美
- HTTPS安全协议
- XML网站地图完整
Ensure website:
- Loading speed <3s
- Perfect mobile adaptation
- HTTPS security protocol
- Complete XML sitemap
3. 内容策略 | Content Strategy
创建多语言产品描述，每篇内容至少1500字，包含：
- 3-5个核心关键词
- 10+个长尾关键词
- 结构化数据标记
Create multilingual product descriptions, minimum 1500 words per piece, including:
- 3-5 core keywords
- 10+ long-tail keywords
- Structured data markup
持续优化建议：每月分析关键词排名变化，每季度更新内容策略，结合Google Analytics数据调整SEO方向。
Continuous optimization advice: Analyze keyword ranking changes monthly, update content strategy quarterly, adjust SEO direction based on Google Analytics data.
