必须选择的App推广归因逻辑与谷歌竞价推广实战指南
跨境电商诈骗警示：近期出现新型"无货源跨境电商"骗局，不法分子通过短视频平台发布"月入上万、稳赚不赔"的虚假广告诱骗受害者。
Cross-border e-commerce scam alert: A new "dropshipping" scam has emerged, with criminals posting "earn thousands monthly with zero risk" ads on short video platforms.
典型案例显示，诈骗分子会：
Typical scam patterns include:
- 诱导下载非官方APP（如案例中的"MosGram"）
- Luring victims to download unofficial apps (like "MosGram" in the case)
- 伪造跨境电商后台系统
- Fabricating cross-border e-commerce backend systems
- 通过虚假订单诱骗垫付资金
- Using fake orders to trick victims into advance payments
正规App推广归因要点
Key Points for Proper App Attribution
1. 归因模型选择：
1. Attribution Model Selection:
• 首次点击(First-click) vs 末次点击(Last-click)
• 数据驱动归因(Data-driven attribution)
2. 谷歌竞价推广核心策略：
2. Google Ads Core Strategies:
• 关键词否定列表管理
• Negative keyword list management
• 智能出价策略优化
• Smart bidding strategy optimization
• 广告素材A/B测试
• Ad creative A/B testing
安全提示：所有正规电商平台都不会要求商家通过个人账户垫付货款。遇到此类情况请立即终止交易并报警。
Safety reminder: Legitimate e-commerce platforms never require merchants to prepay through personal accounts. Terminate the transaction immediately if encountered.
