别再发布无效外链了！判断DA值助力谷歌SEO优化
别再发布无效外链了！判断DA值助力谷歌SEO优化
Stop Publishing Useless Backlinks! Using DA Value to Boost Google SEO
独立站的关键优化动作：外链发布
Key Optimization Action for Independent Websites: Backlink Building
外链（也称反向链接）是谷歌优化的一个关键性动作，简单来说就是在其他网站导入自己独立站的链接。它可以提升网站权重，增加谷歌对网站的信任度、引导蜘蛛抓取文章内容、提升页面被谷歌收录的几率，并且间接提高关键词排名、企业品牌及域名的曝光度，还可以给网站带来流量。
Backlinks (also called inbound links) are crucial for Google optimization. Simply put, they are links from other websites pointing to your independent site. They can enhance website authority, increase Google's trust in your site, guide search engine crawlers to index your content, improve page indexing rates, indirectly boost keyword rankings, increase brand and domain exposure, and drive traffic to your website.
外链发布数据分析
Backlink Data Analysis
小编通过Semrush工具对各行业谷歌权重高、核心关键词排名在首页的独立站，进行了抽样调查，样本容量为100，其中有93%的独立站，建站至今发布的外链均不低于1000条。
Through Semrush, we conducted a survey of independent websites with high Google authority and core keyword rankings on the first page across various industries. With a sample size of 100, 93% of these sites had published no fewer than 1,000 backlinks since their establishment.
- 自然搜索流量：网站每月访问量
Organic Search Traffic: Monthly website visits - 付费搜索流量：网站每月谷歌广告投入
Paid Search Traffic: Monthly Google Ads investment - 反向链接：网站发布的外链数量
Backlinks: Number of published backlinks
外链虽好，也不可盲目发布
Quality Over Quantity: Not All Backlinks Are Beneficial
然而并不是所有外链对网站都有正面加成，在发布外链的同时，也要格外注意外链的质量，只有优质的外链才能助网站一臂之力。那么如何判断外链的质量呢？著名的SEO工具网站MOZ发明了一个名为DA的判断标准。
However, not all backlinks positively impact your website. When building backlinks, it's essential to focus on quality—only high-quality backlinks can truly boost your site. So how do we assess backlink quality? The renowned SEO tool MOZ developed a metric called DA (Domain Authority).
DA值解析：域名权威的重要性
Understanding DA: The Importance of Domain Authority
业内公认的DA=Domain Authority即域名权威。当我们把谷歌比喻成一个村，新建设的网站作为新的村民，要想在村里快速地打开知名度提高自己的信用值，就需要有村里德高望重的名人给新村民背书，DA则类比其他村民的名誉值用于判定背书的质量。
DA (Domain Authority) is widely recognized in the industry as a measure of a domain's credibility. Imagine Google as a village: a new website is like a new villager seeking to gain reputation quickly. To build trust, it needs endorsements from respected figures in the village. DA serves as a metric to evaluate the quality of these endorsements.
专业人士的外链DA宝典
The Professional's Guide to DA for Backlinks
全球搜优化师服务了全国30000多家外贸企业，为其进行独立站优化推广，从他们的经验总结来看，一般建议企业在DA≥30的外部网站发布外链，原因有三：
Global search optimization experts have served over 30,000 foreign trade enterprises, helping them optimize their independent websites. Based on their experience, they generally recommend publishing backlinks on external sites with DA≥30 for three reasons:
- 在此标准线以上的大部分网站都会对独立站产生正面影响
Most websites above this threshold positively impact independent sites - 对于DA值低于30的网站，期望对其发布的外链能产生良好的反馈，则对该网站的内容和质量要求更高
For sites with DA below 30, achieving positive results requires higher content and quality standards - DA的满分为100分，一般情况下，分值越高，网站的权重和排名越高对自己网站的加成越大
DA scores range up to 100—higher scores generally mean greater benefits for your site's authority and rankings
常用DA检测工具推荐
Recommended DA Checking Tools
- Open Site Explorer
- SEO Review Tools
- Bulkdachecker
- SEOWEATHER
- Small SEO Tools
赶快去检测一下您网站的外链DA值，进一步提高外链质量来提升您的网站权重吧！
Check your backlinks' DA scores now and improve their quality to boost your website's authority!
