0差评的悉尼丹尼SEM推广策略：谷歌竞价如何实现月活用户增长315%？
小众海外社交媒体平台BeReal的崛起
The Rise of Niche Overseas Social Media Platform BeReal
海外主流的社交媒体平台，想必大家都已经非常熟悉了。这些平台用户数量庞大，是绝大多数独立站卖家推广引流的首选。但也有不少卖家认为，主流社交媒体平台竞争过于激烈，新手卖家很难脱颖而出。
Overseas mainstream social media platforms are already very familiar to most people. These platforms have a huge user base and are the first choice for most independent store sellers to promote traffic. However, many sellers believe that mainstream social media platforms are too competitive, making it difficult for new sellers to stand out.
BeReal平台基本数据
Basic Data of BeReal Platform
BeReal诞生于2020年，是一款来自法国的社交媒体应用。去年7月BeReal的月活用户仅92万，而今年一季度BeReal的月活用户就猛增了315%，目前BeReal全球月活用户数量已经超过了7000万。
BeReal was born in 2020 as a social media application from France. In July last year, BeReal had only 920,000 monthly active users, but in the first quarter of this year, its monthly active users surged by 315%. Currently, BeReal has over 70 million monthly active users worldwide.
BeReal的独特玩法
BeReal's Unique Gameplay
BeReal创立的宗旨是为了鼓励用户面对真实的自我。当用户进入BeReal之后，每一天该程序都会在任意一个时间点发送"Time to BeReal"的通知。接到通知后2分钟内，你需要拍摄一张照片并上传。
The purpose of BeReal is to encourage users to face their true selves. After users enter BeReal, the program sends a "Time to BeReal" notification at a random time every day. Within 2 minutes of receiving the notification, you need to take a photo and upload it.
如何利用BeReal进行品牌营销？
How to Use BeReal for Brand Marketing?
卖家可以利用BeReal拍摄展示产品的生产过程、工厂的环境、工作日常等。这些能够拉近与BeReal用户之间的距离，提升用户信任度。此外UGC内容也是卖家在BeReal上可以推广的。
Sellers can use BeReal to showcase product production processes, factory environments, and daily work routines. These can help shorten the distance with BeReal users and enhance user trust. Additionally, UGC content is also something sellers can promote on BeReal.
SEO优化建议
SEO Optimization Suggestions
1. 在内容中自然融入"悉尼丹尼SEM推广"、"谷歌竞价"等关键词
2. 使用H1、H2标签优化标题结构
3. 添加alt标签描述图片内容
4. 保持内容长度在1000字左右
5. 使用内部链接提升网站权重
1. Naturally incorporate keywords like "Sydney Danny SEM promotion" and "Google Ads" in the content
2. Use H1 and H2 tags to optimize title structure
3. Add alt tags to describe image content
4. Maintain content length around 1000 words
5. Use internal links to improve website authority
