从零开始学外贸：谷歌SEO网站运营与个人创业指南
供应链管理是核心竞争力
Supply chain management is the core competitiveness
外贸新手常犯的错误是过度关注开发信和谈判技巧，而忽视了供应链建设。作为个人创业者，你需要比公司业务员更用心维护供应商关系，在价格、质量、交期三个方面建立优势。
Newcomers often focus too much on development letters and negotiation skills while neglecting supply chain building. As an entrepreneur, you need to maintain supplier relationships more carefully than corporate salespeople, establishing advantages in price, quality, and delivery time.
精准筛选有效客户
Accurately screen effective customers
SOHO创业者精力有限，必须学会客户分级管理。建议使用ABC分类法：A类(高意向)客户投入80%精力，B类(潜在)保持联系，C类(低意向)简单维护。这样可以最大化开发效率。
SOHO entrepreneurs have limited energy and must learn customer classification management. We recommend using the ABC classification method: invest 80% effort in Class A (high-intent) customers, maintain contact with Class B (potential), and simply maintain Class C (low-intent). This maximizes development efficiency.
选择匹配的客户规模
Choose matching customer size
新手常犯的错误是盲目追求大客户。建议评估自身资金实力、生产能力、质量控制等条件，选择中小型客户作为切入点。等积累足够经验后，再逐步开发大客户。
A common mistake beginners make is blindly pursuing big clients. We recommend evaluating your financial strength, production capacity, quality control and other conditions, and choosing small and medium-sized customers as entry points. After gaining enough experience, gradually develop large customers.
掌握免费获客渠道
Master free customer acquisition channels
推荐几个高效免费的获客方式：Google高级搜索指令、各国B2B平台(如TradeKey)、LinkedIn开发、海关数据查询。建议每天固定2小时用于客户开发。
Recommended high-efficiency free customer acquisition methods: Google advanced search commands, international B2B platforms (like TradeKey), LinkedIn development, customs data queries. We suggest setting aside 2 hours daily for customer development.
保持稳定心态
Maintain a stable mindset
外贸是长期积累的过程，新手前3个月可能没有订单。建议准备6个月的生活费作为缓冲，同时建立每日工作流程，保持稳定的开发节奏。
Foreign trade is a long-term accumulation process. Beginners may not get orders in the first 3 months. We recommend preparing 6 months of living expenses as a buffer while establishing daily workflows to maintain stable development rhythm.
