中国跨境电商出口爆发式增长：2022年达1.55万亿元
中国跨境电商出口爆发式增长：2022年达1.55万亿元
China's Cross-border E-commerce Exports Surge to 1.55 Trillion Yuan in 2022
根据海关总署最新数据，2022年我国跨境电商进出口总额达2.11万亿元，同比增长9.8%。其中，出口额为1.55万亿元，同比增长11.7%；进口额为0.56万亿元，同比增长4.9%。
According to the latest data from the General Administration of Customs, China's cross-border e-commerce import and export volume reached 2.11 trillion yuan in 2022, a year-on-year increase of 9.8%. Among them, exports amounted to 1.55 trillion yuan, up 11.7% year-on-year; imports were 0.56 trillion yuan, up 4.9% year-on-year.
疫情推动全球电商消费习惯形成
Pandemic Accelerates Global E-commerce Consumption Habits
自疫情爆发以来，海外消费者逐渐适应电商平台网购的新消费习惯。与2019年相比，我国跨境电商出口额从7981亿元增长至2022年的1.55万亿元，三年间几乎翻倍。
Since the outbreak of the pandemic, overseas consumers have gradually adapted to new online shopping habits. Compared with 2019, China's cross-border e-commerce exports have nearly doubled from 798.1 billion yuan to 1.55 trillion yuan in 2022.
平台出海：新机遇与新挑战
Platform Globalization: New Opportunities and Challenges
2022年跨境电商行业呈现新趋势：
- TikTok尝试将直播带货引入海外市场
- SHEIN位居全球App下载量榜首
- Temu凭借"砍一刀"模式在美国快速崛起
- Shopee收缩欧洲市场，聚焦东南亚
New trends in 2022 cross-border e-commerce:
- TikTok introduced live commerce to overseas markets
- SHEIN topped global app downloads
- Temu rose rapidly in the US with its "group buying" model
- Shopee retreated from Europe to focus on Southeast Asia
政策支持推动外贸转型升级
Policy Support Drives Foreign Trade Transformation
中国政府大力支持跨境电商发展：
十四五规划提出到2025年跨境电商占外贸比重提升至10%
地方政府纷纷出台扶持政策：
- 广东计划打造万亿级出口产业集群
- 浙江首创多项跨境电商运营制度
- 多地建设海外仓和跨境电商产业园
Chinese government strongly supports cross-border e-commerce:
The 14th Five-Year Plan aims to increase cross-border e-commerce's share of foreign trade to 10% by 2025
Local governments have introduced support policies:
- Guangdong plans to build trillion-yuan export industrial clusters
- Zhejiang pioneered multiple cross-border e-commerce operation systems
- Many regions are building overseas warehouses and e-commerce parks
未来展望
Future Outlook
随着供应链优势、品牌建设能力和政策支持的持续强化，中国跨境电商出口有望保持高速增长。预计到2025年，行业规模将突破3万亿元。
With continued strengthening of supply chain advantages, brand building capabilities and policy support, China's cross-border e-commerce exports are expected to maintain rapid growth. The industry size is projected to exceed 3 trillion yuan by 2025.
