中国制造网外贸平台首选:亚马逊新手如何通过谷歌推广高效获客
谷歌作为欧美市场核心流量入口,至今仍是海外客户寻找产品的第一搜索选择。数据显示,超过70%的亚马逊购物者会先通过Google搜索产品信息。
Google promotion strategy for Amazon sellers:
1. 精准关键词研究 - 分析目标客户在Google的搜索习惯
Accurate keyword research - Analyze target customers' search habits on Google
2. 长尾关键词优化 - 选择竞争度低但转化率高的关键词组合
Long-tail keyword optimization - Select low-competition but high-conversion keyword combinations
五大谷歌广告投放禁忌:
Five taboos of Google Ads:
- 忽视否定关键词列表 | Ignoring negative keyword lists
- 过度依赖自动化工具 | Over-reliance on automation tools
- 热门词汇盲目竞价 | Blind bidding on hot keywords
- 预算分配不合理 | Unreasonable budget allocation
- 缺乏AB测试 | Lack of A/B testing
专业建议: 建议新手卖家将30%的广告预算用于长尾关键词测试,持续优化6-8周可提升47%的ROI。
Pro tip: New sellers should allocate 30% of ad budget to long-tail keyword testing. Continuous optimization for 6-8 weeks can increase ROI by 47%.
