国产猫爬架欧洲热销150美元！揭秘浙江企业海外爆款秘诀
中国宠物用品正在征服全球市场 | Chinese pet products are conquering global markets
浙江企业"宠恒"原创设计的"天空之城"猫爬架以150美元高价在欧洲热销，是市场均价的3倍。这款融合古城堡建筑风格的创意产品，成功打开了高端宠物用品市场。[产品图：天空之城猫爬架]
The "Castle in the Sky" cat tree designed by Zhejiang company Chongheng is selling for $150 in Europe - three times the average market price. This creative product blending ancient castle architecture has successfully entered the high-end pet product market.
速卖通数据显示惊人增长 | Aliexpress shows staggering growth
今年欧洲市场宠物"降暑神器"增速超过200%，智能宠物用品同比增长8倍。宠恒备货的5000件宠物泳池全部售罄，买家评价"中国降暑神器拯救海外毛孩子"。
This year, European sales of pet "cooling products" grew over 200%, while smart pet products increased 8-fold. Chongheng's 5,000 pet pools sold out completely, with buyers praising "Chinese cooling products saving furry friends overseas."
浙江企业出海表现亮眼 | Zhejiang companies shine in global expansion
过去4个月，浙江家电产业带出海商家增长30%，宠物商家增长51%。渔具品牌渔猎科技年营业额突破7000万，70%来自海外，其中50%通过速卖通实现。
Over the past 4 months, Zhejiang home appliance exporters grew 30%, pet product sellers 51%. Fishing gear brand Yulie Technology achieved 70 million RMB annual revenue, 70% from overseas including 50% via Aliexpress.
国货出海六大趋势 | Six trends in Chinese brands going global
- 智能家电：近3个月新品牌出货量增长150% | Smart appliances: New brand shipments up 150%
- 户外运动：露营用品连续3年增速超50% | Outdoor sports: Camping gear growing over 50% for 3 years
- 创意宠物用品：高端设计产品受追捧 | Creative pet products: High-end designs in demand
- 咖啡文化：国产咖啡机品牌快速崛起 | Coffee culture: Domestic coffee machine brands rising fast
- 车库经济：DIY工具品牌海外走红 | Garage economy: DIY tool brands gaining popularity
- 懒人经济：智能家居产品持续热销 | Lazy economy: Smart home products remain hot
成功案例：HiBREW咖啡机 | Success story: HiBREW coffee machines
原为代工厂的HiBREW通过速卖通转型自主品牌，现已进入西班牙、法国、中东等市场。其可根据消费者反馈改进的"双模式"咖啡机成为爆款，60%海外业务来自速卖通。
Former OEM HiBREW transformed into a brand via Aliexpress, now in Spain, France, Middle East etc. Its "dual-mode" coffee machine improved based on customer feedback became a hit, with 60% overseas business from Aliexpress.
平台助力国货出海 | Platforms boost Chinese brands globally
速卖通通过AE Mall、国货品牌出海季等项目，已助力1000+国货品牌出海。最新出海季642个品牌亮相，包括泡泡玛特、倍思等32个品牌首发新品。
Aliexpress has helped 1000+ Chinese brands expand globally through AE Mall and Brand Season initiatives. The latest season featured 642 brands including Pop Mart and Baseus debuting new products.
