Google SEO招聘指南：做海外SEO前必须知道的关键信息
为什么外贸独立站需要Google SEO？
Why Do Foreign Trade Independent Websites Need Google SEO?
我们搭建外贸独立站主要是为了通过 Google SEO 获得排名，从而获取免费的搜索引擎流量。要进行Google SEO，首先需要了解Google的搜索引擎抓取网页的流程。
We build foreign trade independent websites mainly to obtain rankings through Google SEO and gain free search engine traffic. To perform Google SEO, we first need to understand Google's web crawling process.
Google搜索基本流程
Basic Google Search Process
1. Google通过Console获取网站链接
2. 计算页面排名时考虑标题、描述、URL和内容中的关键词
3. 将内容收录到包含数千亿网页的索引库中
1. Google obtains website links through Console
2. Considers keywords in title, description, URL and content when calculating rankings
3. Includes content in an index containing hundreds of billions of pages
Google排名算法解析
Google Ranking Algorithm Analysis
Google排名系统由多个算法组成，会考虑：
- 查询字词
- 网页相关性和可用性
- 来源专业度
- 用户位置和设置
Google's ranking system consists of multiple algorithms that consider:
- Query terms
- Page relevance and usability
- Source expertise
- User location and settings
SEO三大核心步骤
Three Core SEO Steps
1. 关键词分析
Google会根据搜索内容衍生相关查询，理解用户需求类别和时效性
1. Keyword Analysis
Google derives related queries based on search content, understanding user needs categories and timeliness
2. 匹配内容页面
从索引库寻找匹配查询的网页，分析关键词出现频率和位置
2. Matching Content Pages
Find pages matching queries from index, analyzing keyword frequency and position
3. 网页排名
综合考虑内容新鲜度、关键词出现次数和用户体验等因素
3. Page Ranking
Comprehensively considering content freshness, keyword frequency and user experience
Google对站长的基本要求
Google's Basic Requirements for Webmasters
1. 以用户为中心设计网页
2. 不欺骗用户
3. 不为了排名弄虚作假
4. 创造独特价值内容
1. Design pages user-centric
2. Don't deceive users
3. Don't cheat for rankings
4. Create uniquely valuable content
影响排名的其他因素
Other Ranking Factors
- 结构化数据
- 移动端适配
- 网页加载速度
- 搜索位置
- 用户搜索历史
- Structured data
- Mobile adaptation
- Page loading speed
- Search location
- User search history
SEO最佳实践建议
SEO Best Practice Recommendations
避免：
- 关键词堆砌
- 购买外链
建议：
- 自然插入关键词
- 提升用户体验
- 创造差异化内容
Avoid:
- Keyword stuffing
- Buying backlinks
Recommend:
- Naturally insert keywords
- Improve user experience
- Create differentiated content
