谷歌SEO技术与短视频营销：外贸企业获客新策略
谷歌SEO技术与短视频营销：外贸企业获客新策略
Google SEO Technology Meets Short Video Marketing: New Customer Acquisition Strategies for Foreign Trade
央视网消息：视频里这个自称"Tony"的小伙名叫竹宇，今年24岁。虽说讲着一口地道、流利的英语，但却打小是在广东东莞长大的，没有任何国外留学或生活的经历。他现在主要的工作，就是通过拍摄这些短视频为广州白云区一家生产灯牌的外贸企业招揽海外客户。
CCTV News: The young man calling himself "Tony" in the video is Zhu Yu, 24 years old. Although he speaks authentic and fluent English, he grew up in Dongguan, Guangdong without any overseas study or living experience. His main job now is to attract overseas customers for a LED sign manufacturer in Baiyun District, Guangzhou through short videos.
竹宇：这个是我们的英国账号，我们视频里面用的就是英国的口音在给他们介绍这个产品。
Zhu Yu: This is our UK account, where we use British accents to introduce products in our videos.
传统电商困境与谷歌SEO技术转型
Traditional E-commerce Challenges and Google SEO Technology Transformation
记者了解到，这家企业早在2010年便开始通过电商平台做外贸，客户量一直比较稳定，但是近两年订单出现了下跌，这也让企业意识到，仅仅依靠传统电商被动"等客户"的销售模式已远远不够。
It's reported that this company started foreign trade through e-commerce platforms as early as 2010, with relatively stable customer volume. However, orders have declined in recent years, making the company realize that relying solely on the passive "waiting for customers" sales model of traditional e-commerce is far from enough.
企业负责人 冯渡：首先是传统电商对获客的成本是越来越高了，我们想要拿到更多的（询价）就要付出更多的投流的成本，而且客户的精准度也没有以前那么精准。
Company Director Feng Du: First, the customer acquisition cost of traditional e-commerce is getting higher. To get more inquiries, we need to invest more in traffic, and customer targeting isn't as accurate as before.
短视频营销与谷歌SEO技术的完美结合
The Perfect Integration of Short Video Marketing and Google SEO Technology
今年年初，公司决定在国外社交媒体上"试水"短视频带货，这时，原本是外贸业务员的竹宇被选中负责这个项目。
At the beginning of this year, the company decided to try short video marketing on foreign social media platforms. Zhu Yu, originally a foreign trade salesperson, was selected to lead this project.
通过短视频的方式，这家企业吸引到了更多的客户，并可以将客户引导至企业的独立网站下单，帮助企业提升品牌知名度，加速产品"出海"。
Through short videos, this company attracts more customers and can guide them to place orders on the company's independent website, helping to enhance brand awareness and accelerate product "going global".
SEO专家指出：这种短视频营销模式结合谷歌SEO技术优化策略，能够有效提升企业在海外市场的曝光率和转化率。通过精准的关键词布局和内容优化，企业的独立网站能够在谷歌等搜索引擎获得更好的排名，从而带来更多精准流量。
SEO experts point out: This short video marketing model combined with Google SEO technology optimization strategies can effectively improve a company's exposure and conversion rates in overseas markets. Through precise keyword placement and content optimization, a company's independent website can achieve better rankings on search engines like Google, bringing more targeted traffic.
谷歌SEO技术人才成为企业核心竞争力
Google SEO Technology Talents Become Core Competitiveness
对于正在寻找谷歌SEO招聘机会的企业，竹宇的成功案例表明，具备跨文化沟通能力和数字营销技能的人才将成为外贸企业转型升级的关键。
For companies looking for Google SEO recruitment opportunities, Zhu Yu's success story shows that talents with cross-cultural communication skills and digital marketing capabilities will become key to the transformation and upgrading of foreign trade enterprises.
专家建议：外贸企业应当重视谷歌SEO技术团队的培养，将短视频内容营销与搜索引擎优化相结合，打造"内容生产-流量获取-转化提升"的完整营销闭环。
Expert suggestion: Foreign trade enterprises should focus on cultivating Google SEO technology teams, combining short video content marketing with search engine optimization to create a complete marketing loop of "content production-traffic acquisition-conversion improvement".
