超牛的精准获客：谷歌推广为什么收服务费？效果如何？
在数字营销领域，谷歌推广（Google Ads，原名Google Adwords）是获取精准客户的强大工具。作为全球90%流量的来源平台，谷歌的广告系统能帮助商家精准触达目标客户。
When it comes to digital marketing, Google Ads (formerly known as Google Adwords) is a powerful tool for acquiring targeted customers. As the source of 90% of global web traffic, Google's advertising system helps businesses precisely reach their target audience.
在开展谷歌推广前，必须了解谷歌搜索结果的四大梯队：
- 付费广告位（顶部和底部）
- 本地商家结果
- 自然搜索结果
- 知识图谱
Before launching Google Ads campaigns, it's essential to understand the four tiers of Google search results:
- Paid ad slots (top and bottom)
- Local business results
- Organic search results
- Knowledge Graph
谷歌推广收取服务费的主要原因包括：
- 平台维护和技术支持
- 广告竞价系统运营
- 精准投放算法研发
- 广告效果监测与分析
The main reasons why Google Ads charges service fees include:
- Platform maintenance and technical support
- Operation of the ad bidding system
- Development of precise targeting algorithms
- Ad performance monitoring and analysis
