外贸服装价格真相：为什么品牌外贸衣服这么便宜？
外贸服装的价格优势一直是消费者关注的热点话题。为什么明明是品牌服装，出口价格却如此低廉？这背后其实有着合理的商业逻辑。
The price advantage of foreign trade clothing has always been a hot topic for consumers. Why are branded clothes so cheap when exported? There is actually reasonable business logic behind this.
外贸出口服装的成本构成非常简单：
1. 面料成本
2. 加工费用
3. 极低的品牌溢价
The cost structure of export clothing is very simple:
1. Fabric cost
2. Processing fees
3. Minimal brand premium
外贸服装与商场服装的本质区别在于品牌价值的体现。商场销售的品牌服装价格包含了：
- 高昂的品牌授权费
- 多层经销商加价
- 商场租金分摊
- 营销推广费用
The essential difference between export clothing and mall clothing lies in the embodiment of brand value. The price of branded clothing sold in malls includes:
- High brand licensing fees
- Multi-level distributor markups
- Mall rental allocation
- Marketing and promotion costs
外贸服装的质量往往优于国内商场同类产品，这是因为出口订单对品质要求更高，且采用更好的面料和工艺。但由于是出口尾单或过季产品，价格反而更低。
The quality of export clothing is often better than similar products in domestic malls, because export orders require higher quality standards and use better fabrics and craftsmanship. However, as they are often overstock or out-of-season products, the prices are actually lower.
谷歌竞价推广开户指南：
1. 注册Google Ads账户
2. 完成企业资质认证
3. 设置支付方式
4. 创建广告系列
5. 优化关键词策略
Google Ads Account Opening Guide:
1. Register a Google Ads account
2. Complete business qualification certification
3. Set up payment method
4. Create ad campaigns
5. Optimize keyword strategy
通过专业的关键词优化和竞价策略，可以有效提升外贸产品的海外曝光率。建议选择有经验的SEO服务商进行长期合作。
Through professional keyword optimization and bidding strategies, you can effectively increase the overseas exposure of export products. It is recommended to cooperate with experienced SEO service providers for long-term collaboration.
