外贸公司如何通过谷歌推广获取订单？是否需要备案？10月中国纺织服装出口数据分析
随着全球市场变化，中国纺织服装出口面临新挑战
With changing global market conditions, China's textile and apparel exports face new challenges
中新社北京11月7日电 (记者 闫晓虹) 中国纺织品进出口商会最新数据显示，10月中国纺织服装出口同比和环比降幅扩大，主要受主要市场库存积压、需求下降、订单减少等因素影响。
Beijing, Nov. 7 (Xinhua) -- According to the latest data from the China Chamber of Commerce for Import and Export of Textiles, China's textile and apparel exports showed expanded year-on-year and month-on-month declines in October, mainly affected by factors such as inventory backlog, declining demand and reduced orders in major markets.
人民币计价出口数据：
Export data in RMB terms:
2022年1-10月，纺织服装累计出口18007亿元，同比增长8.4%。其中纺织品出口8259.5亿元，增长8.4%；服装出口9747.5亿元，增长8.4%。
From January to October 2022, the cumulative export of textiles and apparel was 1,800.7 billion yuan, up 8.4% year-on-year. Among them, textile exports were 825.95 billion yuan, up 8.4%; apparel exports were 974.75 billion yuan, up 8.4%.
10月单月，中国纺织服装出口1734.2亿元，同比下降7.3%，环比下降8.9%。其中纺织品出口787.5亿元，同比下降2.6%，环比下降3.8%；服装出口946.7亿元，同比下降11%，环比下降12.7%。
In October alone, China's textile and apparel exports were 173.42 billion yuan, down 7.3% year-on-year and 8.9% month-on-month. Among them, textile exports were 78.75 billion yuan, down 2.6% year-on-year and 3.8% month-on-month; apparel exports were 94.67 billion yuan, down 11% year-on-year and 14.6% month-on-month.
美元计价出口数据：
Export data in USD terms:
2022年1-10月，纺织服装累计出口2732.5亿美元，增长6.5%。其中纺织品出口1256.6亿美元，增长6.8%；服装出口1475.9亿美元，增长6.2%。
From January to October 2022, the cumulative export of textiles and apparel was 273.25 billion US dollars, up 6.5%. Among them, textile exports were 125.66 billion US dollars, up 6.8%; apparel exports were 147.59 billion US dollars, up 6.2%.
10月单月，中国纺织服装出口250.2亿美元，同比下降13.6%，环比下降10.8%。其中纺织品出口113.7亿美元，同比下降9.1%，环比下降5.8%；服装出口136.5亿美元，同比下降17%，环比下降14.6%。
In October alone, China's textile and apparel exports were 25.02 billion US dollars, down 13.6% year-on-year and 10.8% month-on-month. Among them, textile exports were 11.37 billion US dollars, down 9.1% year-on-year and 5.8% month-on-month; apparel exports were 13.65 billion US dollars, down 17% year-on-year and 14.6% month-on-month.
外贸企业谷歌推广备案问题解析
Analysis of Filing Requirements for Google Ads by Foreign Trade Companies
对于外贸企业通过谷歌推广获取订单是否需要备案的问题，根据中国现行法规：
Regarding whether foreign trade companies need to file for using Google Ads to obtain orders, according to current Chinese regulations:
1. 在中国大陆境内直接开展谷歌广告投放业务需要ICP备案
1. ICP filing is required to directly conduct Google Ads business within mainland China
2. 通过海外公司主体或海外服务器投放广告则无需国内备案
2. No domestic filing is required if ads are placed through overseas company entities or overseas servers
3. 建议外贸企业咨询专业法律顾问，根据具体业务模式确定合规要求
3. It is recommended that foreign trade companies consult professional legal advisors to determine compliance requirements based on specific business models
