为什么外贸企业需要谷歌推广服务？工厂与贸易公司如何选择？
在当今全球化的商业环境中，海外客户推广的速度和效率至关重要。谷歌推广服务(Google Ads)作为全球最大的搜索引擎营销平台，能够帮助外贸企业快速触达目标客户群体。
外贸跟单选择工厂还是贸易公司？这个问题困扰着许多从业者。从长远发展来看：
拥有自己工厂的外贸公司具备显著优势：
- 价格优势：工厂直接生产，成本低于贸易公司
- 利润空间：提成通常高于贸易公司
- 学习机会：完整参与外贸全流程，积累全面经验
对于职业发展而言，工厂外贸部门能提供更全面的成长平台。在这里积累的客户资源和实战经验，为未来自主创业打下坚实基础。
In today's globalized business environment, the speed and efficiency of overseas customer acquisition are crucial. Google Ads, as the world's largest search engine marketing platform, can help foreign trade enterprises quickly reach target customer groups.
Should you choose a factory or trading company for foreign trade follow-up? This question troubles many practitioners. From a long-term development perspective:
Foreign trade companies with their own factories have significant advantages:
- Price advantage: Direct production from factories means lower costs than trading companies
- Profit margin: Commissions are usually higher than in trading companies
- Learning opportunities: Full participation in the entire foreign trade process accumulates comprehensive experience
For career development, factory foreign trade departments can provide a more comprehensive growth platform. The customer resources and practical experience accumulated here lay a solid foundation for future entrepreneurship.
