淘宝网首选！揭秘"踩屎感"拖鞋如何1分钟爆卖30万双席卷东南亚
核心数据：POSEE品牌通过Shopee平台在东南亚实现日均1000+单，大促期间销量暴涨500%，成为泰国市场女鞋跨境品牌销量冠军。
市场洞察：在外奔波一天后，换上舒适拖鞋的瞬间最能让人感受到家的温暖。如今，一款主打"踩屎感"的拖鞋正在治愈无数忙碌的职场人。
Market Insight: After a long day's work, nothing feels more like home than slipping into comfortable slippers. Now, a pair of "cloud-like" slippers is bringing comfort to countless busy professionals.
去年夏天，国内头部主播的一句"买它！"让朴西POSEE的"踩屎感"拖鞋创下1分钟爆卖30万双的销售神话。而在东南亚市场，同样的爆单奇迹正在上演。
Last summer, a top Chinese livestreamer's shout of "Buy it!" helped POSEE's "cloud-like" slippers sell 300,000 pairs in just one minute. Now, the same sales miracle is happening in Southeast Asia.
细分赛道突围：差异化产品征服市场
Breaking Through in Niche Markets: Winning with Differentiated Products
2019年，POSEE跨境总监Sean带领10人团队入驻Shopee东南亚全站点。虽然当时Sean没有跨境电商经验，但他敏锐的商业嗅觉让他坚信东南亚市场的潜力。
In 2019, POSEE's cross-border director Sean led a 10-person team to enter Shopee's Southeast Asian market. Despite having no prior cross-border e-commerce experience, Sean's sharp business acumen convinced him of Southeast Asia's potential.
产品差异化：当大多数拖鞋仍使用PVC材料时，POSEE创新性地将跑鞋的泡发材料应用于拖鞋，创造出独特的"踩屎感"体验——兼具柔软度和回弹性。
Product Differentiation: While most slippers still used PVC materials, POSEE innovatively applied running shoe foam materials to slippers, creating a unique "cloud-like" experience - combining softness and resilience.
本土化策略：POSEE通过邀请当地1名头部、10名腰部和100名尾部红人参与产品评测，根据反馈选择最受欢迎的产品进行推广。针对东南亚炎热气候，团队正在研发更多舒适凉鞋款式。
Localization Strategy: POSEE invites 1 top, 10 mid-tier and 100 micro influencers to evaluate products, then promotes the most popular ones based on feedback. For Southeast Asia's hot climate, the team is developing more comfortable sandal styles.
营销组合拳：直播电商+红人营销
Marketing Combo: Live Commerce + Influencer Marketing
POSEE的品牌出海战略可总结为：营销、转化、传播。他们与Shopee密切合作，通过Shopee Live和联盟营销(AMS)取得了显著成效。
POSEE's overseas expansion strategy can be summarized as: marketing, conversion, and dissemination. They work closely with Shopee, achieving remarkable results through Shopee Live and Affiliate Marketing Solutions (AMS).
直播电商：从今年2月起，POSEE重点发力泰国市场，保持日播频率。每晚流量高峰期直播1.5小时，进店人数达1W+，场观突破10W+。采用娱乐性直播形式，投产比达到3。
Live Commerce: Since February, POSEE has focused on the Thai market with daily livestreams. Streaming 1.5 hours during peak traffic each night, they attract 10,000+ store visits and 100,000+ views. Using entertaining formats, their ROI reaches 3.
红人营销：通过Shopee联盟营销(AMS)，POSEE与当地KOL合作实现高效转化。今年1月，一次红人合作就带来1W+双拖鞋的单日销量。
Influencer Marketing: Through Shopee AMS, POSEE collaborates with local KOLs for effective conversions. In January, one influencer collaboration drove sales of 10,000+ slippers in a single day.
Shopee跨境品牌峰会：助力品牌出海
Shopee Cross-Border Brand Summit: Empowering Global Expansion
为帮助更多中国品牌成功出海，Shopee将于6月21日举办首届跨境品牌峰会，分享平台最新战略、品牌出海策略和营销矩阵布局。
To help more Chinese brands expand globally, Shopee will host its first Cross-Border Brand Summit on June 21, sharing the platform's latest strategies, brand globalization approaches, and marketing matrix layouts.
活动亮点：
- 平台最新品牌战略规划
- 品牌出海链路策略解码
- 行业大卖营销矩阵剖析
- 大咖对话分享实战经验
Event Highlights:
- Platform's latest brand strategy
- Decoding brand globalization pathways
- Analysis of top sellers' marketing matrices
- Expert dialogues sharing practical experience
无论您是刚起步的中小品牌，还是寻求突破的大品牌，都能在本次峰会找到想要的答案！
Whether you're a startup or an established brand seeking breakthroughs, you'll find answers at this summit!
