优先选择的SEO优化推广策略：谷歌竞价与站外推广的秘密武器

优先选择的SEO优化推广策略：谷歌竞价与站外推广的秘密武器

Priority SEO Optimization Strategies: Google Ads and the Secret Weapons of Off-Page Promotion

对于网站SEO站外推广，通常主要分为两种情况：一是获取网站排名，二是获取网站流量。

For off-page SEO promotion, there are generally two main scenarios: improving website rankings and increasing website traffic.

一、获取网站排名 | Improving Website Rankings

SEO在站外获取网站排名的途径，主要是依托外链建设，常见的外链建设方法包括：

The primary method for improving website rankings through off-page SEO is link building. Common link building strategies include:

1. 内容营销 | Content Marketing

如果你的站点具有一定流量基础，那么你可以基于内容为王，利用优质原创内容，促使访问者进行有效的转发。

If your website has a certain traffic base, you can leverage high-quality original content to encourage visitors to share it effectively.

2. 行业投稿 | Industry Guest Posting

向行业权威站点，以及同行网站进行投稿，从而获取外链稳步增长，确保目标站点的投稿栏目与稿件内容高度相关。

Submit articles to authoritative industry websites and peer sites to steadily gain backlinks, ensuring high relevance between the target site's column and the content.

3. 软文发布 | Sponsored Content Publishing

软文发布类似于行业投稿，但它大部分是基于付费的形式，在新闻源站点进行投放文章，从而促使搜索引擎对软文中链接提高信任度。

Similar to guest posting but mostly paid, sponsored content publishing on news source sites helps increase search engine trust in the links within the articles.

4. 制作链接诱饵 | Creating Link Baits

收集可利用资源，进行外链建设，比如：SEO教程、实用的小工具、对某个行业的分析报告，亦或是一个信息图表。

Gather useful resources for link building, such as SEO tutorials, practical tools, industry analysis reports, or infographics.

5. 友情链接交换 | Link Exchange

交换链接是外链建设的一个常规做法，值得提醒的是，你需要重点查看换链接站点的网站权重、导出链接、导入链接权重、关键词排名情况，以及是否处于网站降权中。

Link exchange is a common practice. It's important to check the website authority, outbound links, inbound link weight, keyword rankings, and potential penalties of the partner site.

二、获取网站流量 | Increasing Website Traffic

1. 社交网络 | Social Media

利用新媒体平台获取网站流量，也是网站SEO站外推广的一种形式，这是品牌建设与传播的重要途径，有利于提升品牌词的搜索量，从而提升搜索引擎对网站的权威度评级。

Leveraging social media platforms is an effective way to drive traffic and enhance brand awareness, which helps increase brand keyword searches and improve website authority ratings.

2. 电子邮件 | Email Marketing

电子邮件营销是中小企业向客户、合作伙伴传达重要信息的有效传播途径。需要花费一定时间的是如何收集整理目标邮件地址，以及如何撰写多个邮件模板，通过什么渠道，以什么方式，采用什么时间节点发布。

Email marketing is an effective way for SMEs to communicate with customers and partners. It requires time to collect target email addresses, create multiple email templates, and determine the best channels, methods, and timing for distribution.

3. 问答推广 | Q&A Platform Promotion

问答平台是高流量的聚集地，比如知乎、百度知道、悟空问答等，我们需要合理利用平台规则，进行站外推广。

Q&A platforms like Zhihu, Baidu Knows, and Wukong Q&A are high-traffic hubs. We need to leverage platform rules effectively for off-page promotion.

4. 付费推广 | Paid Advertising

站外快速获取流量的途径通常是利用付费推广，主要包括SEM、网站联盟、DSP、KOL付费转发等内容，以这种方式获取的流量相对精准。

Paid advertising (SEM, affiliate marketing, DSP, KOL promotions) is the fastest way to acquire targeted traffic off-site.

值得提醒的是，付费推广落地页的设计十分重要，流量引导入口、跳出页面、如何转化都需要认真设计。

Important note: Landing page design for paid ads is crucial - traffic entry points, exit pages, and conversion paths all require careful planning.