外贸平台选择指南：个体户能否开亚马逊及多品类运营解析
稳定的外贸平台叫什么？ 在跨境电商领域，亚马逊(Amazon)无疑是全球最具影响力的外贸平台之一。
What are stable foreign trade platforms called? In the cross-border e-commerce field, Amazon is undoubtedly one of the most influential global foreign trade platforms.
百度和谷歌搜索引擎比较分析
Comparative Analysis of Baidu and Google Search Engines
百度作为中国本土搜索引擎，更了解中文搜索习惯，而谷歌在全球市场占据主导地位。对于外贸企业来说，谷歌SEO优化更为重要，因为它能带来更多国际流量。
As China's local search engine, Baidu better understands Chinese search habits, while Google dominates the global market. For foreign trade enterprises, Google SEO optimization is more important as it can bring more international traffic.
Q1: 个体户能开亚马逊吗？
Q1: Can self-employed individuals open Amazon stores?
可以。 不管是个体工商户，还是有限公司的执照，其实都是可以申请亚马逊店铺的，走注册流程都是没有问题的。
Yes. Whether it's an individual business license or a limited company license, you can apply for an Amazon store, and there are no problems with the registration process.
但是如果说，你是个体工商户的执照的话，那你可能没有办法去申请招商经理链接。因为外面市面上的招商经理链接需要是有限公司的执照，才能去申请的。
However, if you have an individual business license, you may not be able to apply for the investment manager link. Because the investment manager links on the market require a limited company license to apply.
不过不用担心，有些合作企业，有单独开个体工商户也能申请招商经理链接这样的一个资源入口，可以直接对接到亚马逊的官方注册渠道的。
But don't worry, some partner companies have separate resource entry points where individual businesses can also apply for investment manager links, which can be directly connected to Amazon's official registration channels.
Q2: 一家店铺能卖不同的产品吗？
Q2: Can one store sell different products?
当然可以了。 亚马逊是重产品，轻店铺的，所以店铺卖不同的产品是没问题的。它跟你做其它电商平台的思路完全不一样，其实对绝大多数亚马逊的买家来说，都没有店铺这个概念。
Of course. Amazon focuses on products rather than stores, so it's no problem for stores to sell different products. It's completely different from other e-commerce platforms. In fact, most Amazon buyers don't even have the concept of a "store".
你如果去看一下亚马逊这个店铺的话，你就知道亚马逊甚至没有店铺首页，而且亚马逊店铺的那个链接是一个很隐蔽很隐蔽的，你就看不到。你产品上面有个最显眼的那个地方，就是listing标题下面，那个是品牌，点进去是品牌的页面，并不是你店铺的页面，所以对于绝大多数买家来说，她都是看不到你的店铺的。
If you look at Amazon stores, you'll find that Amazon doesn't even have a store homepage, and the store link is very hidden - you can't see it. The most prominent place on your product is below the listing title, which is the brand name. Clicking it takes you to the brand page, not your store page. So for most buyers, they can't see your store at all.
