度秘优化能否成为SEO的新出路？深度解析未来搜索优化趋势
度秘优化能否成为SEO的新出路？深度解析未来搜索优化趋势
Can Duer Optimization Become the New Path for SEO? An In-Depth Analysis of Future Search Optimization Trends
SEO行业的现状与转型
作为一名资深SEO从业者，我已有很长时间没有撰写SEO相关文章了。原因很简单——SEO似乎正在离我远去！ 记得第一次接触SEO是在大学三年级，当时为了交女朋友需要兼职补贴生活费。这也是我人生第一次正式面试，很幸运地获得了这份谷歌SEO相关的工作。
The Current State and Transformation of the SEO Industry
As a seasoned SEO professional, I haven't written about SEO for a long time. The reason is simple - SEO seems to be fading away from me! I first encountered SEO in my third year of university when I needed a part-time job to supplement my living expenses while dating. This was also my first formal job interview, and I was fortunate to land this Google SEO-related position.
毕业后，我的职业道路逐渐转型——这不仅是我个人的情况，许多前同事也都纷纷转行。随着互联网发展，虽然搜索引擎仍是重要流量入口，但流量碎片化和新媒体等渠道的崛起，使得搜索流量不再是精准流量的唯一来源。
After graduation, my career path gradually shifted - this wasn't just my personal situation, many former colleagues also changed careers. With the development of the internet, although search engines remain an important traffic source, the fragmentation of traffic and the rise of new media channels have made search traffic no longer the sole source of precise traffic.
"SEO已死"是个伪命题
正如阿里国际站总监付必鹏所说，"SEO已死"其实是个伪命题。如今，APP和百度AppLink等新入口的出现，包括移动端入口，使得竞争更加激烈。百度也一直在大力发展移动端。只要有排序存在，SEO就不会消失，反而会以更多形式呈现。
"SEO is Dead" is a False Proposition
As Alibaba International Station Director Fu Bipeng said, "SEO is dead" is actually a false proposition. Nowadays, the emergence of new entry points like apps and Baidu AppLink, including mobile entry points, has intensified competition. Baidu has also been vigorously developing its mobile presence. As long as there is ranking, SEO won't disappear; instead, it will manifest in more forms.
度秘优化的三大方向
在2015百度世界大会上发布的智能搜索机器人度秘(Duer)，使李彦宏"索引、连接全世界"的愿景又迈进了一步。我认为未来SEO从业者可以在以下三个方向参与优化：
Three Directions for Duer Optimization
The intelligent search robot Duer launched at the 2015 Baidu World Conference brought Robin Li's vision of "indexing and connecting the world" one step further. I believe SEO professionals can participate in optimization in the following three directions in the future:
1. 基础连接优化
百度要立足移动互联网，必须从最底层的连接3600行开始。百度提供开放接口让各类O2O服务接入，这必然涉及APP数据结构化、索引、收录、排序等优化需求。
1. Basic Connection Optimization
For Baidu to establish itself in the mobile internet, it must start with the most fundamental connections across all industries. Baidu provides open interfaces for various O2O services to connect, which inevitably involves optimization needs for APP data structuring, indexing, inclusion, and ranking.
2. 服务标签优化
为实现度秘功能，需要事先为各种线上产品和服务打标签，这是将非结构化数据结构化的过程。
2. Service Tag Optimization
To realize Duer's functionality, it's necessary to tag various online products and services in advance, which is the process of structuring unstructured data.
3. 度秘推荐优化
产品和服务的供应商需要进行度秘优化(DuerO)，使度秘有更多机会将他们的产品和服务推荐给消费者。这与排序优化密切相关，只有在众多服务中拥有良好排序，才能获得更多推荐机会。
3. Duer Recommendation Optimization
Product and service providers need to perform Duer Optimization (DuerO) to give Duer more opportunities to recommend their products and services to consumers. This is closely related to ranking optimization - only with good rankings among numerous services can one get more recommendation opportunities.
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