中超风云手游推广：多盟OCPC智能投放引擎如何实现高效DSP广告投放
中超风云手游推广：多盟OCPC智能投放引擎如何实现高效DSP广告投放
CSL Mobile Game Promotion: How Domob's OCPC Smart Delivery Engine Achieves Efficient DSP Advertising
项目背景/Project Background:
《中超风云》是由中超公司官方授权、胡莱游戏发行的3D国民足球手游，采用全球领先的动作捕捉技术，真实还原数百位中超球星。游戏自2015年上线后，开发商希望通过精准移动广告投放进一步拓展市场，同时控制获客成本。
"CSL Mobile" is an officially licensed 3D football game featuring hundreds of authentic CSL players. After its 2015 launch, the developer sought to expand market reach through precision mobile advertising while maintaining cost efficiency.
挑战与解决方案/Challenges & Solutions:
多盟DSP平台采用OCPC智能投放引擎，通过以下创新方式解决推广难题：
- 智能出价系统：对每个流量进行标签分类和价值评估
- CVR预估模型：基于历史数据预测转化率，优化出价策略
- 渠道优化：重点投放今日头条、DVX等高效平台
Domob's DSP platform employed an OCPC smart delivery engine featuring:
- Intelligent bidding: Labeling and valuing each traffic source
- CVR prediction model: Forecasting conversion rates based on historical data
- Channel optimization: Focusing on top-performing platforms like Toutiao
投放成果/Campaign Results:
在2015年12月至2016年1月的推广期内：
- 激活成本稳定控制在≈40元目标值
- 广告展现量提升35%
- 用户激活率显著提高
During the Dec 2015-Jan 2016 campaign:
- Activation cost maintained at ≈40 RMB target
- Ad impressions increased by 35%
- Significant improvement in user activation rates
成功关键/Success Factors:
1. 深度数据挖掘：利用多盟DMP进行流量分析
2. 动态创意优化：测试RTB模板与"官方正版"素材组合
3. 实时调整机制：根据ROI数据持续优化投放策略
1. Advanced data mining: Leveraging Domob DMP for traffic analysis
2. Dynamic creative optimization: Testing RTB templates with "official license" creatives
3. Real-time adjustment: Continuous optimization based on ROI data
