中国"三蹦子"海外爆红：中小企业跨境电商出海的启示
"倒车请注意..."这句在中国司空见惯的提示音，最近却在美国小镇引发轰动。一位中国儿媳送给美国公公的电动三轮车（俗称"三蹦子"）意外走红，成为美国民众的新宠。
"Beep beep...moving backward..." This common Chinese alert sound has recently caused a sensation in small American towns. An electric tricycle (commonly known as "three-wheelers") gifted by a Chinese daughter-in-law to her American father-in-law unexpectedly went viral, becoming a new favorite among Americans.
这辆走红的"三蹦子"产自江苏国威摩托车有限公司。该公司总经理倪晓峰表示，企业已有十余年出口经验，产品远销欧洲、南美、中东、非洲等数十个国家和地区。
The viral "three-wheeler" was manufactured by Jiangsu Guowei Motorcycle Co., Ltd. General Manager Ni Xiaofeng stated that the company has over a decade of export experience, with products sold to dozens of countries and regions across Europe, South America, the Middle East, and Africa.
实用性强是爆红关键
Practicality is the Key to Virality
浙大城市学院文化创意研究所秘书长林先平分析认为，中国三轮车具有实用性强、机动灵活、装卸方便、性价比高等特点，在美国市场存在真实需求。
Lin Xianping, Secretary-General of the Cultural and Creative Research Institute at Zhejiang University City College, analyzed that Chinese tricycles have characteristics such as strong practicality, flexible mobility, convenient loading/unloading, and high cost-performance ratio, meeting genuine demand in the American market.
跨境电商助力中小企业出海
Cross-Border E-Commerce Boosts SMEs' Global Expansion
中央财经大学副教授刘春生指出，国产三轮车在美国爆红，短视频和跨境电商等新渠道功不可没。这为中企出海带来新启示：
• 发掘海外细分市场需求
• 善用新兴营销渠道
• 发挥成本优势和集群效应
Associate Professor Liu Chunsheng from Central University of Finance and Economics pointed out that the popularity of domestic tricycles in the U.S. owes much to new channels like short videos and cross-border e-commerce. This brings new insights for Chinese companies going global:
• Explore niche market demands overseas
• Leverage new marketing channels
• Utilize cost advantages and cluster effects
数据显示，2023年中国跨境电商进出口达2.38万亿元，增长15.6%，占外贸进出口比重达5.7%。
Data shows that in 2023, China's cross-border e-commerce import and export volume reached 2.38 trillion yuan, an increase of 15.6%, accounting for 5.7% of total foreign trade.
从平台依赖到品牌独立站
From Platform Dependency to Branded Independent Stores
店匠科技CEO李俊峰认为："跨境电商商业模型进化的终点是独立站。"独立站可直接面对消费者，有利于树立品牌形象，但前期投入较大。
Li Junfeng, CEO of Shoplazza, believes: "The ultimate evolution of cross-border e-commerce business models is independent stores." Independent stores can directly face consumers, helping to establish brand image, but require significant upfront investment.
美瞳品牌ICOICE创始人林军锋分享了成功经验：通过与店匠科技合作，实现了美瞳定制功能和精准营销，显著提升了转化率。
Lin Junfeng, founder of colored contact lens brand ICOICE, shared success experience: By cooperating with Shoplazza, they achieved customized contact lens functions and precision marketing, significantly improving conversion rates.
随着中国品牌国际影响力增强，越来越多的中国制造正走向世界。企业不仅需要注重产品质量和创新，更要重视品牌建设和文化传播。
With the growing international influence of Chinese brands, more and more Chinese products are going global. Enterprises need to focus not only on product quality and innovation but also on brand building and cultural communication.
