宠物用品出海战略：帕缇朵股权变动与跨境电商布局分析
随着宠物用品市场全球化加速，中国品牌正通过跨境电商寻找新增长点。 西班牙宠物品牌PEPTIDO(帕缇朵)的中国运营主体近期出现重大股权变动，引发行业关注。
With the acceleration of globalization in the pet products market, Chinese brands are seeking new growth points through cross-border e-commerce. Recent major equity changes in the Chinese operating entity of Spanish pet brand PEPTIDO have attracted industry attention.
根据北京企业信用信息网显示，帕缇朵(北京)国际生物科技有限公司在2022年6月15日发生投资人变更。原股东李辉退出，新增股东北京祺瀚乾科技有限公司。值得注意的是，李辉同时卸任了关联企业北京比格泰宠物食品有限责任公司的法定代表人职务。
According to Beijing Enterprise Credit Information Network, PEPTIDO (Beijing) International Biotechnology Co., Ltd. underwent investor changes on June 15, 2022. Original shareholder Li Hui withdrew, and Beijing Qihanqian Technology Co., Ltd. was added as a new shareholder. Notably, Li Hui also resigned as legal representative of affiliated company Beijing Bigtide Pet Food Co., Ltd.
跨境电商布局加速 | Accelerating Cross-border E-commerce Deployment
公开信息显示，李辉近期成立了中创集宠(深圳)科技有限公司，注册资本300万元。在深圳市华中农业大学校友会上，李辉表示新公司将专注于宠物用品跨境电商，并透露帕缇朵品牌已完成国内建设，下一步将重点布局海外市场。
Public information shows that Li Hui recently established Zhongchuang Jichong (Shenzhen) Technology Co., Ltd. with registered capital of 3 million yuan. At the alumni meeting of Huazhong Agricultural University in Shenzhen, Li Hui stated that the new company would focus on cross-border e-commerce of pet products and revealed that the PEPTIDO brand has completed domestic construction, with the next step focusing on overseas market expansion.
合规经营挑战 | Compliance Operation Challenges
信用中国网站显示，帕缇朵旗下临沂公司近期因未依法设置特种设备使用登记标志被行政处罚。此外，青岛公司也因无法通过登记地址取得联系被列入经营异常名录。这些合规问题可能影响品牌出海进程。
The Credit China website shows that PEPTIDO's Linyi subsidiary was recently administratively penalized for failing to legally set up registration marks for special equipment. Additionally, the Qingdao company was listed as an abnormal operation due to inability to contact through the registered address. These compliance issues may affect the brand's overseas expansion process.
行业观察 | Industry Insights
宠物行业分析师指出："中国宠物品牌出海面临三大关键点：产品合规性、本地化营销和供应链建设。帕缇朵的股权重组可能预示着战略调整，但需要加强合规管理才能确保海外拓展顺利。"
Pet industry analysts pointed out: "Chinese pet brands going global face three key points: product compliance, localized marketing, and supply chain construction. PEPTIDO's equity restructuring may indicate strategic adjustments, but compliance management needs to be strengthened to ensure smooth overseas expansion."
SEO优化建议 | SEO Optimization Suggestions
对于宠物用品跨境电商企业，建议重点关注以下SEO策略： 1. 多语言关键词布局 2. 本地化内容创作 3. 国际社交媒体整合 4. 跨境支付优化
For cross-border e-commerce companies in pet products, it is recommended to focus on the following SEO strategies: 1. Multilingual keyword layout 2. Localized content creation 3. International social media integration 4. Cross-border payment optimization
