亚马逊轻小商品计划正式关闭：外贸卖家必知的5大关键变化
重要通知：亚马逊美国站轻小商品计划（Small and Light Program）已于今日正式关闭，欧洲站也将于9月26日终止该计划。这是亚马逊物流政策近年来最重大的调整之一，将直接影响数百万低价商品卖家的运营策略。
Key Announcement: Amazon has officially closed its Small and Light Program in the US marketplace, with European marketplaces to follow on September 26. This represents one of the most significant FBA policy changes in recent years, directly impacting millions of sellers of low-priced products.
轻小商品计划的核心价值
Core Value of Small and Light Program
该计划原本允许卖家以更低配送费销售小件轻量商品（价格通常低于$10），使低价商品在亚马逊平台保持竞争力。标准FBA费用通常会使这类商品无利可图。
The program previously allowed sellers to offer lower shipping costs for small, lightweight products (typically priced under $10), making low-cost items viable on Amazon where standard FBA fees would render them unprofitable.
五大关键变化
Five Major Changes
1. 新低价商品费率：售价<$10的商品物流费平均降低$0.77/件
2. 原轻小商品：售价<$10的商品配送费增加$0.30/件；$10-$12商品按标准费率
3. 配送时效提升：所有<$10商品享受标准FBA配送速度
4. 取消尺寸限制：不再有体积和重量限制
5. 旺季费用豁免：<$10商品不受2023假日旺季配送费影响
1. New Low-Price FBA Rates: Average $0.77/item reduction for products under $10
2. Former Small & Light Items: $0.30/item increase for products under $10; $10-$12 items at standard rates
3. Faster Delivery: All sub-$10 items get standard FBA speed
4. No Size Limits: Volume and weight restrictions removed
5. Peak Season Waiver: Sub-$10 items exempt from 2023 holiday fees
亚马逊的战略意图
Amazon's Strategic Goals
行业分析师认为，亚马逊此举旨在：
• 提高整体配送收入
• 促使$10-$12价格区间的商品降价
• 通过更快配送提升客户体验
Industry analysts suggest Amazon aims to:
• Increase overall fulfillment revenue
• Pressure $10-$12 products to lower prices
• Enhance customer experience through faster delivery
卖家应对策略
Seller Response Strategies
价格调整：考虑将$10-$12商品定价调整为$9.99或$12.99
成本核算：重新计算所有低价商品的利润率
物流优化：利用更快的配送时效提升转化率
Repricing: Consider adjusting $10-$12 items to either $9.99 or $12.99
Recalculations: Review profitability for all low-price items
Fulfillment Optimization: Leverage faster delivery to boost conversion
一位资深卖家表示："虽然配送费上涨$0.30，但次日达的时效可能带来更多销量。之前很多竞品宁愿支付更高费用也要获得更快配送。"
A veteran seller noted: "While the $0.30 fee increase impacts margins, next-day delivery could drive more sales. Many competitors previously paid higher fees specifically for faster delivery."
