谷歌SEO优化指南：WordPress外贸网站搭建与广告投放策略
想要通过谷歌SEO优化提升外贸网站排名？本文将详细介绍如何在阿里云服务器上搭建WordPress网站，并分享谷歌SEO优化与广告投放的完美搭配策略。
Want to improve foreign trade website ranking through Google SEO optimization? This article details how to set up a WordPress website on Alibaba Cloud server and shares the perfect combination strategy of Google SEO optimization and advertising.
一、服务器环境配置 | Server Environment Configuration
1. 安装MySQL数据库 | Install MySQL Database
执行以下命令完成安装：
Run the following commands to complete the installation:
apt update apt upgrade apt install mysql-server
2. 安装PHP环境 | Install PHP Environment
apt-get install software-properties-common add-apt-repository ppa:ondrej/php apt update apt install php7.2 apt install libapache2-mod-php7.2 apt install php7.2-mysql apt install php7.2-fpm
3. 安装Nginx服务器 | Install Nginx Server
apt install nginx
二、WordPress安装与配置 | WordPress Installation and Configuration
1. 创建数据库 | Create Database
通过MySQL创建专用于WordPress的数据库：
Create a database dedicated to WordPress through MySQL:
create database wordpress_db character set utf8 collate utf8_general_ci; grant all on wordpress_db.* to 'wpuser'@localhost identified by 'password'; FLUSH PRIVILEGES;
2. 安装WordPress | Install WordPress
下载并解压WordPress到网站目录：
Download and extract WordPress to the website directory:
mv wordpress-5.0.3-zh_CN.tar.gz /var/www/ cd /var/www/ tar -zxvf wordpress-5.0.3-zh_CN.tar.gz
三、谷歌SEO优化关键设置 | Key Settings for Google SEO Optimization
1. 域名解析与SSL证书 | Domain Resolution and SSL Certificate
• 在阿里云控制台完成域名解析
• 配置HTTPS安全连接
• 安装SSL证书提升谷歌SEO优化排名
2. Nginx配置优化 | Nginx Configuration Optimization
server { listen 80; server_name yourdomain.com; root /var/www/wordpress; index index.php; location / { try_files $uri $uri/ /index.php?$args; } location ~ \.php$ { include fastcgi_params; fastcgi_pass unix:/var/run/php/php7.2-fpm.sock; } } 四、谷歌SEO优化与广告投放策略 | Google SEO Optimization and Advertising Strategy
1. 关键词优化 | Keyword Optimization
• 使用Yoast SEO插件优化页面关键词
• 确保每个产品页面有独特的关键词布局
• 创建高质量内容提升谷歌SEO优化效果
2. 广告投放技巧 | Advertising Skills
• 使用Google Ads精准定位目标客户
• 结合谷歌SEO优化数据优化广告关键词
• 设置转化跟踪分析广告效果
3. 网站速度优化 | Website Speed Optimization
• 启用缓存插件(WP Rocket)
• 优化图片大小
• 使用CDN加速全球访问
通过以上谷歌SEO优化策略，您的WordPress外贸网站将获得更好的搜索排名和转化率。
With the above Google SEO optimization strategies, your WordPress foreign trade website will achieve better search rankings and conversion rates.
