谷歌广告推广完全指南：类型选择与授权流程详解
在当今数字营销领域，谷歌广告(Google Ads)已成为最有效的在线推广渠道之一。本文将为您详细介绍不同类型的谷歌广告推广方式及其特点，并提供完整的账户授权步骤指南。
In today's digital marketing landscape, Google Ads has become one of the most effective online promotion channels. This article will provide a detailed introduction to different types of Google Ads promotion methods and their characteristics, along with a complete guide to account authorization process.
谷歌广告推广类型比较 | Comparison of Google Ads Promotion Types
1. 搜索广告(Search Ads)：当用户在谷歌搜索相关内容时展示，转化率最高，适合精准营销。
1. Search Ads: Displayed when users search related content on Google, with the highest conversion rates, suitable for precision marketing.
2. 展示广告(Display Ads)：在谷歌合作网站上展示，覆盖面广，适合品牌曝光和再营销。
2. Display Ads: Displayed on Google's partner websites, with wide coverage, suitable for brand exposure and remarketing.
3. 购物广告(Shopping Ads)：电商首选，直接展示产品图片、价格和商家信息，转化效果显著。
3. Shopping Ads: Ideal for e-commerce, directly displaying product images, prices and merchant information, with remarkable conversion effects.
4. 视频广告(Video Ads)：通过YouTube等平台投放，形式多样，互动性强，适合品牌故事讲述。
4. Video Ads: Delivered through platforms like YouTube, with diverse formats and strong interactivity, suitable for brand storytelling.
谷歌广告授权详细步骤 | Detailed Steps for Google Ads Authorization
步骤1：访问Google Ads官网并使用主账户邮箱登录
Step 1: Visit the Google Ads official website and log in with the primary account email
步骤2：点击右上角的"工具与设置" → "访问权限和安全"
Step 2: Click "Tools & Settings" in the upper right corner → "Access and Security"
步骤3：点击"+"按钮添加新用户，输入被邀请者的谷歌邮箱
Step 3: Click the "+" button to add new users, enter the invitee's Google email
步骤4：设置适当的权限级别（建议普通用户选择"标准访问"）
Step 4: Set appropriate access level (recommend "Standard access" for regular users)
步骤5：点击"发送邀请"，通知对方查收邮件完成授权
Step 5: Click "Send Invitation" and notify the recipient to check email to complete authorization
安全提示：定期审查账户访问权限，离职员工应及时移除访问权限。
Security Tip: Regularly review account access permissions, and promptly remove access for departed employees.