江门进口货源项目建设与Wayfair谷歌推广竞价策略解析
江门跨境电商发展迎来新机遇
New Opportunities for Jiangmen Cross-border E-commerce Development
为积极推动江门市跨境电子商务的发展，目前我市正与阿里巴巴集团合作建设"阿里巴巴·江门进口货源"项目。该项目旨在借助阿里巴巴进口货源平台，集中展示并销售来自全球各地的海外商品。
To actively promote the development of cross-border e-commerce in Jiangmen, our city is currently cooperating with Alibaba Group to build the "Alibaba·Jiangmen Import Goods" project. The project aims to use Alibaba's import platform to centrally display and sell overseas goods from around the world.
项目优势与参与方
Project Advantages and Participants
该项目由地方政府、阿里巴巴、第三方服务商和企业四方共同构建：
The project is jointly built by four parties: local government, Alibaba, third-party service providers and enterprises:
- 阿里巴巴负责平台搭建及技术、培训、推广等专属服务
- Alibaba is responsible for platform construction and exclusive services such as technology, training, and promotion
- 政府通过整合服务资源，强化政策引导
- The government strengthens policy guidance by integrating service resources
- 第三方服务商负责引导企业上线并提供运营支持
- Third-party service providers are responsible for guiding enterprises to go online and providing operational support
Wayfair谷歌推广竞价策略建议
Wayfair Google Ads Bidding Strategy Recommendations
对于评价高的Wayfair平台，在谷歌推广时可采取以下竞价策略：
For highly-rated Wayfair platform, the following bidding strategies can be adopted in Google Ads:
- 使用智能竞价策略，如目标广告支出回报率(tROAS)
- Use smart bidding strategies such as target return on ad spend (tROAS)
- 针对高转化率产品设置更高竞价
- Set higher bids for high conversion rate products
- 利用再营销广告定位已访问过Wayfair的用户
- Use remarketing ads to target users who have visited Wayfair
江门市是1688进口货源项目的四大首批合作伙伴之一，该项目为入驻的江门进口贸易企业提供了一个线上商品展示和交易的综合服务平台。
Jiangmen is one of the first four partners of the 1688 Import Goods project, which provides a comprehensive online product display and trading platform for Jiangmen import trade enterprises.
