第一选择的SEO建议：谷歌竞价推广服务商与国际站屏蔽词查找指南

第一选择的SEO建议：谷歌竞价推广服务商与国际站屏蔽词查找指南

Top SEO Recommendations: What Are Google Ads Service Providers & How to Find Blocked Keywords on International Platforms

谷歌竞价推广服务商是什么？ （What Are Google Ads Service Providers?）

谷歌竞价推广服务商是专门为企业提供Google Ads（原Google AdWords）账户管理、优化和投放服务的专业机构。他们帮助企业在Google搜索结果页、展示广告网络和YouTube等平台投放精准广告，提升转化率。

Google Ads service providers are professional agencies specializing in managing, optimizing and running Google Ads campaigns. They help businesses place targeted ads on Google search results pages, display networks and YouTube to improve conversion rates.

国际站如何查找屏蔽词 （How to Find Blocked Keywords on International Platforms）

我们可以通过数据参谋中对应的引流关键词板块查找大流量、高曝光但低点击的关键词。

We can identify high-traffic, high-impression but low-click keywords through the traffic keyword section in data analysis tools.

一、如何查找？ （How to Find Them?）

1. 针对新店铺或品类少的店铺 （For New Stores or Stores with Few Categories）

由于数据较少，可以按照月度数据，设置点击量降序排列。找到搜索指数显示"#"或卖家规模指数显示"-"的关键词。这类词通常搜索量少、使用卖家少，但可能曝光高、点击量大、转化差。

For stores with limited data, sort monthly data by click volume in descending order. Look for keywords with "#" search index or "-" seller scale index. These keywords usually have low search volume and few sellers using them, but may have high impressions, many clicks and poor conversion.

2. 针对老店铺 （For Established Stores）

建议按产品核心词搜索月度数据，按直通车点击量降序排列。主要屏蔽引流关键词中点击量大但搜索指数小或为0的关键词。

For established stores, search monthly data by product core keywords and sort by PPC click volume in descending order. Mainly block traffic keywords with many clicks but small or zero search index.

二、从产品标题查找屏蔽词（需要经验） （Finding Blocked Keywords from Product Titles - Requires Experience）

在新创建的智能推广计划中，按产品标题中的部分关键词进行单个词屏蔽。这需要对行业搜索关键词有丰富经验。

In newly created smart promotion plans, block individual keywords from product titles. This requires extensive experience with industry search keywords.

SEO优化建议： （SEO Optimization Suggestions:）

使用智能推广时，产品标题中尽量避免过多无关或营销词汇，除非这些营销词能匹配核心关键词，否则会造成大量无效曝光。

When using smart promotion, avoid too many irrelevant or marketing words in product titles unless they match core keywords, otherwise it will cause many ineffective impressions.