ASOS谷歌推广效果慢？制造业网站必知的5种谷歌竞价广告类型
视频广告：品牌形象的全方位展示
Video Ads: Comprehensive Brand Presentation
作为全球最大的视频平台，YouTube拥有超过20亿月活用户，每月视频浏览量高达350亿次。其视频广告市场份额在行业内具有绝对优势。
YouTube boasts 2 billion monthly active users with 35 billion monthly views, maintaining dominant market share in video advertising.
视频广告最佳实践：
Video Ads Best Practices:
- 精准定位 - 针对特定受众群体定制内容
- Precise targeting - Customize content for specific audience segments
- 前5秒法则 - 广告开头必须抓住注意力
- 5-second rule - Capture attention immediately
- 信息直达 - 减少用户理解障碍
- Direct messaging - Minimize comprehension barriers
购物广告：直接转化利器
Shopping Ads: Conversion Powerhouse
与普通搜索广告不同，Google购物广告会展示产品图片、价格、商家信息和用户评价，为电商网站带来更高转化率。
Unlike regular search ads, Google Shopping ads display product images, prices, merchant info and reviews, driving higher conversion rates.
主要购物广告类型：
Main Shopping Ad Types:
- 标准产品广告 - 通过Merchant Center创建
- Standard Product Ads - Created via Merchant Center
- 展示型购物广告 - 关联产品组合展示
- Display Shopping Ads - Show related product collections
- 本地库存广告 - 吸引附近实体店顾客
- Local Inventory Ads - Attract nearby store visitors
应用广告：提升安装量的智能选择
App Ads: Smart Installation Boosters
Google应用广告采用自动化设计，广告主只需提供基本素材，系统会自动优化投放效果。
Google App ads feature automated design, requiring only basic assets while the system optimizes performance.
关键优化建议：
Key Optimization Tips:
- 确保网站可被搜索引擎抓取
- Ensure website is search engine crawlable
- 优先投放转化漏斗底层关键词
- Focus on bottom-funnel keywords
- 使用响应式展示广告获取最大覆盖
- Use responsive display ads for maximum reach
COZMOX团队自2013年起专注中国品牌出海服务，提供包括海外营销全案、内容制作、社交媒体运营等专业服务。
Since 2013, COZMOX has specialized in Chinese brand globalization, offering professional services including overseas marketing solutions, content production and social media management.
