为什么山东成为宠物经济万亿市场的核心引擎？2024行业数据深度解析
为什么山东成为宠物经济万亿市场的核心引擎？2024行业数据深度解析
Why Shandong Became the Core Engine of the Trillion Pet Economy? 2024 Industry Data Analysis
中国宠物市场正以惊人速度扩张，《2024闲鱼副业产业带报告》揭示了一个有趣现象：全国每年约300万人在闲鱼平台为宠物寻找"另一半"，其中山东卖家表现尤为活跃。
China's pet market is expanding at an astonishing rate. The "2024 Xianyu Side Hustle Industrial Belt Report" reveals an interesting phenomenon: about 3 million people nationwide look for "partners" for their pets on Xianyu platform every year, with Shandong sellers being particularly active.
市场数据亮眼：
Impressive market data:
- 2024年城镇宠物消费市场规模达3002亿元，同比增长7.5%
- In 2024, urban pet consumption market reached 300.2 billion yuan, up 7.5% YoY
- 宠物数量突破1.2亿只，单只犬年均消费2961元
- Pet population exceeded 120 million, with average annual spending per dog at 2,961 yuan
- 食品市场占比52.8%，主粮和营养品份额持续上升
- Food market accounts for 52.8%, with staple food and nutritional products gaining share
山东宠物产业三大优势：
Three advantages of Shandong's pet industry:
- 产业链完整：拥有乖宝宠物、中宠股份等3家A股上市公司
- Complete industrial chain: Home to 3 A-share listed companies including Guaibao Pet and Zhongchong
- 资源优势：肉鸡养殖加工技术全国领先，原料供应充足
- Resource advantage: Leading poultry farming and processing technology with ample raw material supply
- 物流便利：地处东部沿海，进出口优势明显
- Logistics convenience: Coastal location provides import/export advantages
行业增长亮点：
Industry growth highlights:
2024年Q3宠物食品行业营收31.78亿元，同比增长20.9%；净利润3.83亿元，暴增78.8%。乖宝宠物双11期间销售额达6.7亿元，旗下品牌麦富迪、弗列加特单品牌破亿。
In Q3 2024, pet food industry revenue reached 3.178 billion yuan, up 20.9% YoY; net profit surged 78.8% to 383 million yuan. Guaibao Pet achieved 670 million yuan sales during Double 11, with brands Myfoodie and Fregata each exceeding 100 million.
新兴服务涌现：
Emerging services:
深圳建成首个7.5万㎡宠物经济产业园，滴滴推出"宠物专车"服务。宠物行业从业者超百万，催生宠物殡葬师、寻宠侦探等新职业。
Shenzhen built its first 75,000㎡ pet economy industrial park. DiDi launched "pet taxi" service. The industry employs over 1 million people, creating new professions like pet funeral directors and lost pet detectives.
未来展望：
Future outlook:
中信证券预测行业将保持10-15%增速，2028年市场规模有望达1.15万亿元。国产替代趋势下，本土品牌增长空间巨大。
CITIC Securities predicts 10-15% annual growth, with market size reaching 1.15 trillion yuan by 2028. Domestic brands have huge growth potential amid import substitution trend.
