外贸独立站图片优化指南：4种必备图片类型解析
研究表明，高质量产品图片能显著提升转化率。由于线上购物无法实际触摸产品，采购商完全依赖网站内容做出决策。
Research shows that high-quality product images significantly improve conversion rates. Since online shoppers can't physically touch products, they rely entirely on website content for purchasing decisions.
01 产品主图 | Product Main Images
关键点：800×800像素最佳尺寸 | 统一拍摄角度 | 适当使用场景
Key Points: Optimal size 800×800px | Consistent shooting angles | Proper use of scenarios
常见错误：
- ❌ 尺寸不统一 (800×800最佳)
- ❌ 过度使用水印 (建议仅在详情页使用)
- ❌ 拍摄角度不一致
- ❌ 背景杂乱 (机械产品建议纯色背景)
Common Mistakes:
- ❌ Inconsistent sizes (800×800 recommended)
- ❌ Excessive watermarks (suggest only for detail pages)
- ❌ Inconsistent shooting angles
- ❌ Cluttered backgrounds (solid color recommended for machinery)
02 公司形象图 | Company Profile Images
高质量工厂图能提升73%的客户信任度
High-quality factory images can increase 73% customer trust
拍摄建议：
- ✔ 展示核心优势 (生产线/实验室/厂区)
- ✔ 保持环境整洁
- ✔ 使用高清专业摄影
Shooting Tips:
- ✔ Highlight core advantages (production lines/labs/facilities)
- ✔ Maintain clean environment
- ✔ Use professional HD photography
03 元素图 | Decorative Element Images
需与网站设计风格协调，方向一致
Should coordinate with website design style and direction
04 其他图片 | Additional Images
包括：新闻图片 | 应用场景图 | 案例图 | 背景大图
Includes: News images | Application scenarios | Case studies | Background images
SEO优化建议：
- ✓ 使用描述性ALT文本
- ✓ 压缩图片大小(保持质量)
- ✓ 统一图片风格
- ✓ 使用WebP格式提升加载速度
SEO Optimization Tips:
- ✓ Use descriptive ALT text
- ✓ Compress image size (maintain quality)
- ✓ Unify image style
- ✓ Use WebP format for faster loading
通过优化这4类图片，您的独立站将获得更好的用户体验和更高的转化率。
By optimizing these 4 image types, your independent site will achieve better user experience and higher conversion rates.
