YouTube广告投放完全指南：从谷歌竞价到效果优化
YouTube作为全球第二大网站，覆盖了全球25%的人口。超过80%的营销人员都会选择在YouTube进行推广。平台调研显示，90%的用户通过YouTube发现新品牌和产品，这使其成为不可或缺的营销渠道。
YouTube is the world's second largest website, reaching 25% of the global population. Over 80% of marketers choose to advertise on YouTube. Platform research shows that 90% of users discover new brands and products through YouTube, making it an essential marketing channel.
YouTube广告主要类型包括：
- 可跳过视频广告(Skippable in-stream ads)
- 不可跳过视频广告(Non-skippable in-stream ads)
- 视频发现广告(Video discovery ads)
- 缓冲广告(Bumper ads)
- 顶部广告(Masthead ads)
- 可购物广告(Shoppable ads)
Main types of YouTube ads include:
- Skippable in-stream ads
- Non-skippable in-stream ads
- Video discovery ads
- Bumper ads
- Masthead ads
- Shoppable ads
7步打造高效YouTube广告
7 Steps to Create High-Performing YouTube Ads
第一步：创建谷歌广告账户
1. 登录Google Ads后进入"工具与设置"
2. 选择"Campaigns"并关联YouTube频道
Step 1: Create a Google Ads account
1. Log in to Google Ads and go to "Tools & Settings"
2. Select "Campaigns" and link your YouTube channel
第二步：制作投放广告
新手建议选择"Create campaign without a goal's guidance"
广告类型选择自定义视频广告
Step 2: Create your ad
Beginners are advised to select "Create campaign without a goal's guidance"
Choose custom video ads as the ad type
第三步：预算与出价策略
建议CPV设置在$0.05-$0.12之间
可设置每日预算和投放时间节点
Step 3: Budget and bidding strategy
Recommended CPV range: $0.05-$0.12
You can set daily budgets and scheduling
专业提示： Hotlist团队提供全方位的YouTube广告投放服务，包括：
- 精准的网红营销(KOL/KOC匹配)
- 覆盖30+行业的300万+网红资源
- 长期营销矩阵布局策略
- 最大化广告投资回报率
Pro Tip: Hotlist team provides comprehensive YouTube advertising services including:
- Precise influencer marketing (KOL/KOC matching)
- Access to 3M+ influencers across 30+ industries
- Long-term marketing matrix strategies
- Maximizing advertising ROI
