为什么谷歌推广优化师会联系品牌独立站？雨果跨境CEO翁耀雄谈十年出海经验
十年砺剑，今朝试锋。自2014年成立以来，雨果跨境始终坚守"让世界出现更多中国品牌"的使命，从跨境电商新媒体成功转型为专注品牌出海的"产业互联网平台"。
Ten years of sharpening the sword, today testing its edge. Since its establishment in 2014, Hugo Cross-border has adhered to the mission of "making more Chinese brands appear in the world", successfully transforming from a cross-border e-commerce media to an "industrial internet platform" focused on brand globalization.
01 入海："3+3+3+1"策略拥抱跨境电商
01 Entering the Market: The "3+3+3+1" Strategy for Cross-border E-commerce
雨果跨境创始人兼CEO翁耀雄分享了公司发展的关键阶段：
Hugo Cross-border founder and CEO Weng Yaoxiong shared the key stages of the company's development:
- 第1个三年 - 探索沉淀阶段：专注跨境电商资讯服务
- First 3 years - Exploration phase: Focused on cross-border e-commerce information services
- 第2个三年 - 整合聚拢阶段：整合物流、支付、营销等服务商资源
- Second 3 years - Integration phase: Consolidated logistics, payment, marketing and other service provider resources
- 第3个三年 - 深度赋能阶段：成为Facebook、Google、TikTok等全球社交媒体一级代理商
- Third 3 years - Deep empowerment phase: Became a first-tier agent for global social media platforms like Facebook, Google, and TikTok
- 最后一年 - 供应链管理阶段：深入供应链管理领域
- Final year - Supply chain management phase: Deepened involvement in supply chain management
02 品牌出海的关键：产品力驱动
02 Key to Brand Globalization: Product Power Driven
翁耀雄强调："要做品牌，先做产品。只有当产品能够吸引并打动消费者时，才能迈出品牌建设的第一步。"
Weng Yaoxiong emphasized: "To build a brand, first build the product. Only when the product can attract and impress consumers can the first step of brand building be taken."
他提出了品牌建设的三个阶段：
He proposed three stages of brand building:
- 产品赢得消费者喜爱
- The product wins consumer favor
- 获得市场广泛认可
- Gains widespread market recognition
- 形成口碑效应
- Forms word-of-mouth effect
03 未来展望：本土化与供应链管理
03 Future Outlook: Localization and Supply Chain Management
对于未来，雨果跨境将重点放在：
For the future, Hugo Cross-border will focus on:
海外本土化工作：从中国周边国家开始，逐步扩展到全球市场
Overseas localization: Starting from countries around China and gradually expanding to global markets
供应链端管理：跨境电商是对中国外贸供应链的重大升级
Supply chain management: Cross-border e-commerce is a major upgrade to China's foreign trade supply chain
翁耀雄最后表示："跨境电商赛道充满了无限的想象空间和发展可能。希望在未来十年里，大家能够把握住更多的机遇。"
Weng Yaoxiong concluded: "The cross-border e-commerce track is full of unlimited imagination and development possibilities. I hope everyone can seize more opportunities in the next decade."
