十年以上外贸经验：如何选择谷歌推广服务商及外贸行业解析
外贸行业的真实面貌 | The Truth About Foreign Trade Industry
很多人认为外贸从业者都是英语流利、收入丰厚的精英阶层。实际上，外贸行业对从业者的要求远比想象中多元。英语专业和商务英语毕业生确实有优势，但非英语专业甚至不懂英语的人通过努力同样可以成功。
Many people assume foreign trade professionals must be elite English speakers with high incomes. In reality, the industry welcomes diverse talents. While English majors and Business English graduates have advantages, non-English majors and even non-English speakers can succeed through dedication.
什么是外贸？ | What is Foreign Trade?
外贸全称"对外贸易"，指国家（地区）之间的商品和劳务交换，包含进口和出口两个部分。作为"世界工厂"，中国的出口量远大于进口量。简单来说，外贸就是与外国人做生意。
Foreign trade refers to the exchange of goods and services between countries/regions, consisting of import and export activities. As the "world's factory", China's export volume significantly exceeds imports. Simply put, it's doing business with foreigners.
外贸语言需求 | Language Requirements
外贸交流不仅限于英语。随着中国国际地位提升，越来越多外国客户学习中文。掌握小语种会成为求职加分项，有些公司专门招聘会阿拉伯语、西班牙语等语言的外贸专员。
Foreign trade communication isn't limited to English. With China's growing global influence, more international clients are learning Chinese. Proficiency in minor languages (like Arabic or Spanish) becomes a competitive advantage, with some companies specifically recruiting multilingual sales.
外贸实操场景 | Practical Scenarios
许多成功的外贸从业者并非高学历：计算器谈价、简单英语交流就能完成交易。值得注意的是，很多外国客户的英语水平与中国从业者相当，中国学生的英语基础其实优于日韩等国。
Many successful traders aren't highly educated - deals are often made with calculator negotiations and basic English. Interestingly, many foreign clients' English proficiency matches Chinese traders', and Chinese students' English foundation often surpasses that of Japanese/Korean peers.
十年外贸公司如何选择谷歌推广？ | Choosing Google Ads for Established Export Companies
对于十年以上的外贸企业，选择谷歌推广服务商时应重点考察：
1. 行业经验（至少3年外贸推广案例）
2. 多语言广告优化能力
3. 国际支付系统对接经验
4. 全球市场数据分析能力
For export companies with 10+ years experience, prioritize these when selecting Google Ads providers:
1. Industry expertise (minimum 3 years foreign trade cases)
2. Multilingual ad optimization skills
3. International payment system integration experience
4. Global market data analysis capabilities
加入外贸行业的建议 | Career Advice
外贸行业门槛低于普遍认知，关键是要有：学习意愿、跨文化理解力和商业敏感度。欢迎有志者加入这个充满机遇的领域！
The industry barrier is lower than perceived. What matters most are: learning willingness, cross-cultural understanding, and business acumen. We welcome newcomers to this opportunity-rich field!
