想做外贸入手？谷歌推广竞价软件详解及创建教程
谷歌推广（Google Ads）是全球最知名的搜索引擎营销平台，为外贸企业提供高效的海外推广解决方案。
Google Ads (formerly Google AdWords) is the world's most renowned search engine marketing platform, offering effective overseas promotion solutions for foreign trade businesses.
作为全球市场份额最大的搜索引擎，谷歌覆盖200多个国家和地区。中国外贸企业通过谷歌广告可以将产品信息精准推送给全球潜在客户，获得大量询盘和订单。
As the search engine with the largest global market share, Google covers over 200 countries and regions. Chinese foreign trade companies can use Google Ads to precisely deliver product information to global potential customers, generating numerous inquiries and orders.
创建首个谷歌广告系列看似简单，但实际涉及诸多专业考量：
Creating your first Google Ads campaign may seem simple, but actually involves many professional considerations:
- 账户结构设计直接影响后续管理和优化效果
- Account structure design directly impacts subsequent management and optimization
- 需要根据目标、预算和账户规模制定策略
- Strategies should be based on objectives, budget and account size
- 遵循ROI最大化原则进行分阶段投放
- Follow ROI maximization principle for phased campaigns
谷歌广告创建基本流程：
Google Ads setup basic steps:
- 登录Google Ads官网创建账户
- Log in to Google Ads official website to create account
- 选择广告目标（销售/流量/品牌等）
- Select campaign objective (sales/traffic/branding etc.)
- 设置广告系列类型（搜索/展示/视频等）
- Set campaign type (search/display/video etc.)
- 配置预算、投放区域和语言
- Configure budget, target locations and languages
- 创建广告组和撰写广告文案
- Create ad groups and write ad copies
- 添加关键词和设置出价策略
- Add keywords and set bidding strategy
专业的PPC管理人员会特别注意账户结构的合理性，这直接影响广告效果和投资回报率。建议新手先从小预算测试开始，逐步优化广告策略。
Professional PPC managers pay special attention to account structure rationality, which directly affects ad performance and ROI. Beginners are advised to start with small budget tests and gradually optimize ad strategies.
