亚马逊卖家必看:保险新规下如何避免封号风险?
亚马逊卖家必看:保险新规下如何避免封号风险?
Amazon Sellers Must Read: How to Avoid Account Suspension Under New Insurance Policy?
近期亚马逊保险新规引发行业震动,距离9月1日政策生效仅剩数日。根据新规,月销售额超1万美元的卖家必须购买保险。虽然目前仅针对美国站,但很可能逐步推广至其他站点。
Recent Amazon insurance policy changes have caused industry shock. With only days left before the September 1st implementation, sellers with monthly sales exceeding $10,000 must purchase insurance. Though currently only for US marketplace, it may expand to other sites.
封号潮中的保险误区:买了保险≠账号安全
Insurance misconception during suspension wave: Having insurance ≠ account safety
近期有卖家反映,刚投保完店铺就被封。经专业保险人员确认,封号主因是历史违规行为(如刷单、操纵评论等),与投保行为无关。亚马逊审核仅针对:
Sellers report account suspensions immediately after purchasing insurance. Professionals confirm suspensions stem from past violations (like fake reviews), unrelated to insurance. Amazon only verifies:
- 投保条件符合性(产品类目/销量/免赔额)
- Insurance eligibility (product category/sales/deductible)
- 保险公司资质
- Insurer qualifications
保单被驳回的2大主要原因
2 main reasons for policy rejection
- 信息不符要求:法定实体名称/营业执照必须与后台完全一致(多账户卖家需特别注意)
- Information mismatch: Legal entity name/business license must match account exactly (critical for multi-account sellers)
- 保险公司资质不足:建议优先选择亚马逊官方推荐保险公司
- Unqualified insurers: Prioritize Amazon-recommended insurance providers
⚠️ 重要提示:部分代理公司声称可办理保险业务,但可能无法实际理赔!
⚠️ Important: Some agencies claim to handle insurance but may fail to pay claims!
专业建议:提前检查账户合规性,选择正规保险公司,确保投保信息100%准确。
Expert advice: Check account compliance in advance, choose qualified insurers, ensure 100% accurate information.
