如何在Zalando开展谷歌竞价推广？原单外贸服装全面解析
Zalando谷歌竞价推广开户指南
Google Ads Account Setup for Zalando
作为欧洲领先的时尚电商平台，Zalando通过谷歌广告可以获得大量精准客户。开户流程包括：
As Europe's leading fashion e-commerce platform, Zalando can acquire targeted customers through Google Ads. The account setup process includes:
1. 注册Google Ads账户 → 1. Register a Google Ads account
2. 设置支付方式（支持信用卡/借记卡） → 2. Set up payment method (credit/debit cards accepted)
3. 创建"购物广告"系列 → 3. Create "Shopping Ads" campaign
4. 关联Google Merchant Center账户 → 4. Link Google Merchant Center account
5. 上传产品Feed（需包含GTIN码） → 5. Upload product feed (GTIN required)
6. 设置每日预算（建议€50起） → 6. Set daily budget (recommended starting from €50)
外贸服装行业术语解析
Export Garment Industry Terminology Explained
原单货（Original Order）：国际品牌提供面料和设计，国内代工厂生产。包括：
Original Order: International brands provide fabrics and designs, manufactured by domestic factories. Includes:
- 计划报废物资中"抢救"的3%优质品 → - Top-quality 3% salvaged from planned scrap materials
- 被品牌拒收但质量合格的"转内销"产品 → - Rejected-but-qualified "domestic sales" products
特点：与正品同源，数量稀少 → Features: Same origin as genuine products, limited quantity
跟单货（Follow-up Order）：使用原版面料+国产辅料，保持正品版型
Follow-up Order: Uses original fabrics + domestic accessories, maintains genuine cut
优势：性价比最高（价格≈专柜50%） → Advantage: Best cost-performance (price≈50% of retail)
追单货（Rush Order）：原面料耗尽后采用相似面料制作
Rush Order: Made with similar fabrics after original materials run out
仿单货（Counterfeit）：低劣仿制品，仅外形相似
Counterfeit: Poor imitations, only similar in appearance
警告：绝对不要购买！ → Warning: Never purchase!
选购建议（Purchasing Tips）：
1. 毛衣原单最多，牛仔裤最难找 → 1. Most original orders: sweaters; hardest to find: jeans
2. 检查洗标/吊牌细节 → 2. Check care labels/tags carefully
3. 接受轻微色差（正品常见现象） → 3. Accept minor color differences (common in genuine products)
