年营收34亿的跨境电商大卖：遨森电商的独立站成功之路

年营收34亿的跨境电商大卖：遨森电商的独立站成功之路

Annual Revenue of 3.4 Billion: The Success Story of Aosom's Independent E-commerce Site

作为华东跨境电商的领军企业，遨森电商在2020年入选中国跨境电商"百强榜"，其德国独立站aosom.de更荣获欧洲权威杂志Computer Bild颁发的"Trend Shop 2021"大奖。这家成立于2013年的企业如今已成为年营收超34亿的行业巨头。

As a leading cross-border e-commerce company in East China, Aosom was selected for China's "Top 100 Cross-border E-commerce" list in 2020. Its German independent site aosom.de even won the "Trend Shop 2021" award from Europe's authoritative Computer Bild magazine. Founded in 2013, the company has now become an industry giant with annual revenue exceeding 3.4 billion yuan.

全球化运营模式

Global Operation Model

遨森在7个欧美国家设立子公司，建立完整的海外仓体系。通过"中国集中采购+海外仓分销"模式，依托自营网站Aosom及Amazon、eBay等平台销售产品。

Aosom has established subsidiaries in 7 European and American countries, building a complete overseas warehouse system. Through the "centralized procurement in China + overseas warehouse distribution" model, it sells products through its own website Aosom and platforms like Amazon and eBay.

惊人的业绩增长

Impressive Performance Growth

2020年财报显示：
• 营收34.56亿元，同比增长109.79%
• 净利润2.84亿，同比增长1288.25%

2020 financial report shows:
• Revenue of 3.456 billion yuan, up 109.79% year-on-year
• Net profit of 284 million yuan, up 1288.25% year-on-year

成功三大关键因素

Three Key Success Factors

1. 战略布局与品牌建设
多年持续投入打造产品竞争力，提升品牌美誉度。

1. Strategic Layout and Brand Building
Years of continuous investment in product competitiveness and brand reputation.

2. 数字化供应链
通过数字化运营优化品质、成本和交付周期。

2. Digital Supply Chain
Optimizing quality, cost and delivery cycles through digital operations.

3. 独立站技术投入
提升用户体验，实现业务高速增长。

3. Independent Site Technology Investment
Enhancing user experience to achieve rapid business growth.

Aosom.com独立站分析

Aosom.com Independent Site Analysis

流量数据：
• 全球排名85,692
• 美国排名18,739
• 品类排名240

Traffic Data:
• Global ranking 85,692
• US ranking 18,739
• Category ranking 240

营销渠道：
• 直接访问41.88%
• 自然搜索41.71%
• YouTube占比31.84%(社交媒体)

Marketing Channels:
• Direct access 41.88%
• Organic search 41.71%
• YouTube accounts for 31.84% (social media)

目前网站正在为黑五促销做准备，提供高达60%的折扣优惠。

The website is currently preparing for Black Friday promotions, offering discounts of up to 60%.

数据来源：SimilarWeb | 内容提供：Molly谈独立站

Data source: SimilarWeb | Content provided by: Molly's Independent Station Talk