年终爆单季：TikTok如何助力跨境卖家实现销售翻倍
年终爆单季：TikTok如何助力跨境卖家实现销售翻倍
Year-End Sales Boom: How TikTok Helps Cross-Border Sellers Double Their Revenue
随着2023年旺季进入最后冲刺阶段，跨境卖家们都在寻找抓住流量红利、实现销售额翻倍的方法。今年的双11大促已经证明，东南亚市场潜力巨大，而TikTok正成为爆款产品的"孵化器"。
As the 2023 peak season enters its final sprint, cross-border sellers are all looking for ways to capture traffic dividends and double their sales.This year's Double 11 promotion has proven the huge potential of the Southeast Asian market, with TikTok becoming a "incubator" for hit products.
东南亚双11销售数据亮眼
Impressive Double 11 Sales Data in Southeast Asia
在刚结束的双11大促中，Lazada和Shopee等平台表现抢眼：
- Lazada首小时销售额较平日激增63倍
- Shopee Live观看量达67亿
- 直播带货商品数量增长33倍
During the just-concluded Double 11 promotion, platforms like Lazada and Shopee performed remarkably:
- Lazada's first-hour sales surged 63 times compared to normal days
- Shopee Live views reached 6.7 billion
- Live-streaming product sales increased by 33 times
TikTok成为爆款孵化器
TikTok as a Hit Product Incubator
今年TikTok上涌现出多个爆款产品：
- 复古玩具Lato-Lato单条视频观看量达40亿
- 互动"牵手袜子"成为年轻人打卡新宠
- #LatoLato话题持续升温
This year, several hit products emerged on TikTok:
- Retro toy Lato-Lato single video views reached 4 billion
- Interactive "hand-holding socks" became a new favorite among young people
- #LatoLato topic continues to heat up
6大旺季备战策略
6 Peak Season Preparation Strategies
1. 优化商品详情页
确保内容详实、图片清晰，充分展示商品优势
2. 制定合理价格策略
保持价格竞争力，吸引消费者
3. 加强售后服务
提高购物体验和客户忠诚度
4. 运用社交媒体营销
红人营销带来可观流量和销售额
5. 发力直播带货
80%用户会回购直播推荐产品
6. 布局海外仓
提升物流效率，改善用户体验
1. Optimize product detail pages
Ensure comprehensive content and clear images to fully showcase product advantages
2. Develop reasonable pricing strategies
Maintain price competitiveness to attract consumers
3. Strengthen after-sales service
Improve shopping experience and customer loyalty
4. Utilize social media marketing
Influencer marketing brings considerable traffic and sales
5. Focus on live streaming
80% of users will repurchase products recommended in live streams
6. Deploy overseas warehouses
Improve logistics efficiency and user experience
对于想要在年末旺季实现爆单的卖家来说，现在正是制定策略、抢占市场的关键时期。TikTok Shop等新兴渠道为跨境卖家提供了前所未有的机会。
For sellers who want to achieve explosive orders during the year-end peak season, now is the critical time to develop strategies and seize the market. Emerging channels like TikTok Shop provide unprecedented opportunities for cross-border sellers.
