谷歌SEO工具与Google Ads认证：2020年完整指南
为什么需要Google Ads认证？
对于从事数字营销的专业人士来说，Google Ads认证是证明您掌握谷歌广告基础知识的权威凭证。该认证完全免费，由谷歌官方提供，涵盖搜索广告、展示广告、视频广告和购物广告等核心知识。结合谷歌SEO工具的使用，可以更全面地提升您的数字营销技能。
Why get Google Ads certified?
For digital marketing professionals, Google Ads certification is an authoritative credential to prove your mastery of Google Ads fundamentals. This completely free certification, provided by Google, covers core knowledge including search ads, display ads, video ads and shopping ads. Combined with the use of Google SEO tools, it can more comprehensively enhance your digital marketing skills.
认证的三大价值
求职优势：部分公司在招聘广告优化师时会要求提供此证书
系统学习：通过官方课程掌握谷歌广告投放的核心方法论
实战演练：考试题目包含真实投放场景的解决方案
Three key benefits
Learning advantage: Some companies require this certification when hiring ad optimizers
Systematic learning: Master Google Ads methodology through official courses
Practical training: Exam questions include solutions for real advertising scenarios
如何获取认证？
1. 访问Google广告学院(https://skillshop.exceedlms.com/)
2. 选择Google Ads相关课程，包含7大认证方向：
Google Ads搜索广告认证
Google Ads展示广告认证
Google Ads视频广告认证
购物广告认证
How to get certified?
1. Visit Google Skillshop(https://skillshop.exceedlms.com/)
2. Choose Google Ads courses, including 7 certification paths:
Google Ads Search Certification
Google Ads Display Certification
Google Ads Video Certification
Shopping Ads Certification
考试关键信息
项目：考试语言 - 支持中文
项目：有效期 - 1年
项目：考试时间 - 约90分钟
项目：通过标准 - 80%正确率
Exam essentials
Item: Language - Chinese supported
Item: Validity - 1 year
Item: Duration - About 90 minutes
Item: Passing score - 80% correct rate
专业建议
虽然Google Ads认证是基础性的，但对于新手来说仍然是了解谷歌广告体系的绝佳途径。有经验的优化师可以跳过考试，但建议定期复习官方课程以更新知识。结合谷歌SEO工具的使用，可以更好地优化广告效果。
Professional advice
While Google Ads certification is fundamental, it's still an excellent way for beginners to understand the Google Ads system. Experienced optimizers can skip the exam, but it's recommended to review official courses regularly to update knowledge. Combined with the use of Google SEO tools, it can better optimize advertising effectiveness.
重要提示
证书只是敲门砖，真正的投放能力需要在实战中积累。面试时，经验丰富的招聘官通过交流就能判断您的真实水平。建议结合谷歌SEO工具进行实际操作，提升综合营销能力。
Important note
Certification is just a stepping stone, real advertising skills need to be accumulated in practice. During interviews, experienced recruiters can judge your actual level through communication. It is recommended to combine Google SEO tools for practical operations to enhance comprehensive marketing capabilities.
