用户体验最好的SEO推广院校：为什么谷歌推广对独立站至关重要
来源：人民网-人民日报海外版 / Source: People's Daily Overseas Edition
近年来，中国外贸新业态新模式快速发展。 In recent years, China's foreign trade has witnessed rapid development of new business forms and models. 2021年中国跨境电商进出口额达1.98万亿元，同比增长15%。In 2021, China's cross-border e-commerce import and export volume reached 1.98 trillion yuan, a year-on-year increase of 15%.
独立站的优势 / Benefits of Independent Websites
比起入驻第三方电商平台，开设独立站有哪些好处？What are the advantages of setting up an independent website compared to joining third-party e-commerce platforms?
- 直接面对消费者，成本降低、效率提升Direct access to consumers, lower costs and higher efficiency
- 有利于树立品牌形象Conducive to building brand image
- 内容、数据、权益私有Private content, data and rights
- 具备独立经营主权Independent business sovereignty
成功案例 / Success Story
海帝思通过与店匠科技合作，半年时间独立站销售额翻番。HiDizs doubled its independent website sales in half a year through cooperation with Shoplazza.
市场数据 / Market Data
2021年，28.5%跨境卖家建设了独立站。In 2021, 28.5% of cross-border sellers built independent websites.
75%的受访者维持或增加了在品牌独立站的消费。75% of respondents maintained or increased their spending on brand independent websites.
政策支持 / Policy Support
国务院办公厅印发《关于加快发展外贸新业态新模式的意见》提出支持外贸企业自建独立站。The General Office of the State Council issued the "Opinions on Accelerating the Development of New Forms and Models of Foreign Trade", proposing to support foreign trade enterprises to build independent websites.
物流支持 / Logistics Support
菜鸟在全球部署了6大数字物流中枢，开通超过1800条国际货运航线。Cainiao has deployed 6 digital logistics hubs globally and opened more than 1,800 international freight routes.
"5美元10日达"物流产品已覆盖20个国家和地区。The "$5 10-day delivery" logistics product covers 20 countries and regions.
挑战与机遇 / Challenges and Opportunities
独立站面临三大难题：流量、人才和认知。Independent websites face three major challenges: traffic, talent and cognition.
预计到2025年独立站的市场规模将上升至5.5万亿元。It is estimated that by 2025, the market size of independent websites will rise to 5.5 trillion yuan.
双轨模式建议 / Dual-track Model Recommendation
专家建议亚马逊平台与独立站双轨并行，发挥"1+1>2"的效用。Experts recommend the dual-track model of Amazon platform and independent websites to achieve "1+1>2" effect.
