30个值得关注的国内新锐宠物食品品牌 - 掘金万亿"它经济"蓝海市场
"毛孩子"给人类带来的幸福感是不容忽视的。2021年，在中国城镇家庭中，宠物猫的数量达到了5806万只，犬的数量是5429万只，而其消费的市场规模相较于2020年也实现了21.2%和19.9%的高速同比增长。
The happiness brought by "fur babies" cannot be ignored. In 2021, the number of pet cats in Chinese urban households reached 58.06 million, while dogs numbered 54.29 million, with consumption market size achieving year-on-year growth of 21.2% and 19.9% respectively compared to 2020.
这背后映射出的，是一个超乎想象的万亿级蓝海市场；宠物经济或"它"经济依次也应运而生，成为近年来最受关注的赛道之一。
This reflects an unimaginable trillion-dollar blue ocean market; the pet economy or "it economy" has emerged accordingly, becoming one of the most watched sectors in recent years.
行业趋势 Industry Trends
在消费升级的大背景下，宠物主对品质、外观、体验等提出了更高的要求；尤其是千禧一代和Z世代，作为新时代的养宠主力军，高颜值、娱乐化、数字化和健康安全成为他们在宠物消费决策中的关键词。
Against the backdrop of consumption upgrading, pet owners are demanding higher standards in quality, appearance, and experience; particularly millennials and Gen Z, as the new generation of pet owners, prioritize aesthetics, entertainment, digitalization, and health safety in their pet consumption decisions.
品牌盘点 Brand Highlights
帅克宠物seek - 2022年获5亿Pre-IPO融资，坚持"只做天然鲜肉粮"理念，引进美国微粉膨化技术和鲜肉乳化技术。
Seek Pet - Secured 500 million yuan in Pre-IPO financing in 2022, adhering to the concept of "only making natural fresh meat food", introducing American micro-powder puffing technology and fresh meat emulsification technology.
毛星球FurFur Land - 2022年完成数千万Pre-A+轮融资，主要有宠物鲜粮、纯肉冻干、趣味零食三条产品线。
FurFur Land - Completed tens of millions in Pre-A+ round financing in 2022, with three main product lines: fresh pet food, pure meat freeze-dried food, and fun snacks.
豆柴宠物 - 专注宠物肠胃健康领域，2022年完成数千万A+轮融资。
Dou Chai Pet - Specializing in pet gastrointestinal health, completed tens of millions in A+ round financing in 2022.
伯纳天纯 - 全球最大消费私募基金L Catterton首次投资中国宠物食品市场，按照5大天性食谱布局产品线。
Pure & Natural - L Catterton, the world's largest consumer private equity fund, made its first investment in China's pet food market, with product lines based on five natural recipes.
投资热点 Investment Hotspots
2021-2022年宠物食品赛道融资事件频发，多家企业获得千万级甚至亿级融资，包括：
From 2021 to 2022, frequent financing events occurred in the pet food sector, with many companies receiving tens of millions or even hundreds of millions in financing, including:
- 卫仕：2021年B+轮融资4亿
- Noah's Ark: 400 million yuan in B+ round financing in 2021
- 帕特诺尔：2021年完成A轮、A+轮亿级融资
- Partner Pet: Completed hundreds of millions in A and A+ round financing in 2021
- 高爷家：2021年获5000万元A轮融资
- Gaoye Home: Secured 50 million yuan in A round financing in 2021
产品创新 Product Innovation
新兴品牌在产品研发上呈现以下趋势：
Emerging brands show the following trends in product development:
- 鲜粮技术 - 超能小黑、萌宠出动等品牌专注宠物鲜食喂养
- Fresh food technology - Super Power Xiaohei, Pet Move and other brands focus on fresh pet food
- 冻干工艺 - 朗诺、欧力优等采用真空冷冻干燥技术保留营养
- Freeze-drying technology - Ranova, Oliyo and others use vacuum freeze-drying technology to preserve nutrients
- 功能配方 - 黑米先生首创AI营养师系统提供鲜粮专属推荐
- Functional formulas - Mr. Himi pioneered an AI nutritionist system to provide personalized fresh food recommendations
随着养宠人群年轻化和消费升级，中国宠物食品市场正迎来黄金发展期。这些新锐品牌通过产品创新、资本助力、数字化运营等方式，正在重塑行业格局，推动"国货崛起"。
With the younger demographic of pet owners and consumption upgrading, China's pet food market is entering a golden period of development. These emerging brands are reshaping the industry landscape through product innovation, capital support, and digital operations, driving the "rise of domestic brands".
