手机壳定制生意指南：SEM推广效果对比与投资回报分析
SEM推广效果对比：谷歌推广VS百度推广
SEM Effectiveness Comparison: Google Ads vs Baidu Ads
很多商家反映好评数最多的SEM推广效果不佳，这主要源于三个关键因素：
Many merchants report that SEM campaigns with the most positive reviews often underperform, primarily due to three key factors:
1. 目标人群定位不精准（Inaccurate audience targeting）
2. 广告创意缺乏吸引力（Unappealing ad creatives）
3. 落地页转化率低（Low landing page conversion）
谷歌推广优势：国际客户覆盖广，适合高端定制产品
Google Ads advantages: Broad international reach, ideal for premium custom products
百度推广优势：本土流量精准，适合中低端市场
Baidu Ads advantages: Precise local traffic, suitable for mid-to-low end market
手机壳定制生意投资分析
Custom Phone Case Business Investment Analysis
启动资金约2万元，包含：
Startup capital around 20,000 RMB, including:
- 设备投资：8,000-12,000元（Equipment）
- 原材料库存：3,000-5,000元（Raw materials）
- 店铺押金：2,000-5,000元（Shop deposit）
利润空间：单个成本5元，售价15-30元（视城市消费水平）
Profit margin: Unit cost 5 RMB, selling price 15-30 RMB (varies by city)
选址建议：学校/步行街/商场等年轻人聚集地
Location suggestion: Near schools/shopping streets/malls with young demographics
成功关键：差异化设计+社交媒体营销+快速定制服务
Success factors: Unique designs + social media marketing + fast customization
