Facebook运营与谷歌竞价推广全攻略：跨境电商必备营销技巧
Facebook作为全球最大的社交网络平台，拥有超过27亿月活跃用户，已成为跨境电商站外引流的黄金渠道。本文将为您揭秘Facebook运营的核心技巧，同时解答关于谷歌竞价推广的常见问题。
Facebook is the world's largest social network with over 2.7 billion monthly active users, making it the golden channel for cross-border e-commerce traffic. This article will reveal core Facebook marketing strategies and answer common questions about Google Ads.
一、创建专业的企业主页 | Creating a Professional Business Page
1. 商业页面更专业，拥有独立URL，提升企业形象
2. 可查看详细数据分析，掌握粉丝动态
3. 支持广告投放，快速推广产品和页面
1. Business pages appear more professional with unique URLs
2. Access to detailed analytics to understand audience behavior
3. Supports ad placements for rapid product/page promotion
二、粉丝互动技巧 | Audience Engagement Strategies
• 通过发帖和活动鼓励用户点赞、评论和转发
• 及时回复评论提升帖子活跃度和排名
• 利用Facebook进行新品市场调研，培养潜在客户
• Encourage likes, comments and shares through posts and events
• Timely responses boost post engagement and ranking
• Conduct market research for new products to cultivate leads
三、高效增粉方法 | Effective Audience Growth Tactics
1. 付费广告：精准定位目标客户，快速获取高质量粉丝
2. 跨平台引流：通过官网等其他渠道导入流量
3. 内容营销：发布有价值的内容自然吸引粉丝
1. Paid ads: Target precise audience for quality followers
2. Cross-platform traffic: Drive traffic from websites etc.
3. Content marketing: Attract organic followers with valuable content
四、广告投放技巧 | Advertising Best Practices
• 避免直接发硬广，采用软文植入产品信息
• 分享产品相关故事，从客户角度出发
• 使用AdsPower等防关联工具管理多账号，避免封号风险
• Avoid direct ads, use soft marketing to present products
• Share product stories from customer perspective
• Use AdsPower anti-detect tools to manage multiple accounts safely
谷歌有竞价推广平台吗？ | Does Google Have PPC Platform?
是的！谷歌的Google Ads是全球最大的竞价广告平台，支持：
• 搜索广告(Search Ads)
• 展示广告(Display Ads)
• 购物广告(Shopping Ads)
• 视频广告(Video Ads)等
Yes! Google's Google Ads is the world's largest PPC platform, supporting:
• Search Ads
• Display Ads
• Shopping Ads
• Video Ads etc.
专业提示：跨境电商建议同时布局Facebook和Google Ads，形成社交+搜索的全方位营销矩阵。
Pro Tip: Cross-border sellers should use both Facebook and Google Ads to build a social+search marketing matrix.