做TikTok Shop电商必须避开的5大运营雷区
在TikTok Shop开展电商业务时，许多卖家常因忽视关键运营细节而遭遇店铺封禁、不出单等问题。 本文将详细解析5个绝对不能踩的运营雷区，帮助跨境卖家规避风险。
When operating e-commerce on TikTok Shop, many sellers often encounter issues like store suspension and low sales due to neglecting key operational details. This article will analyze in detail 5 must-avoid operational pitfalls to help cross-border sellers mitigate risks.
1. 忘记/未缴纳保证金 | Forgetting/Failing to Pay Deposit
所有在TikTok Shop上出售商品的跨境卖家都需要缴纳保证金。在不同国家开设店铺需要分别缴纳，美国市场需$500，东南亚和英国市场金额根据商品类目而定。未缴纳将导致店铺被关闭。
All cross-border sellers on TikTok Shop need to pay a deposit. Stores in different countries require separate deposits - $500 for the US market, while amounts vary by product category in Southeast Asia and UK markets. Failure to pay will result in store closure.
2. 账号关联 | Account Association
若TikTok Shop发现账号关联且关联账号违反政策，可能对所有关联账号采取处罚措施。官方号和渠道号均视为达人账号，处罚程度取决于违规严重性。
If TikTok Shop detects account association and the associated accounts violate policies, penalties may be imposed on all related accounts. Official accounts and channel accounts are considered creator accounts, with penalty severity depending on violation seriousness.
3. 无明星店铺徽章 | Losing Top Shop Badge
TikTok Shop每月根据店铺评分评估明星店铺徽章资格。该徽章能吸引客户，是店铺优质的标志。商家需保持高体验分才能保留徽章，平台有权随时撤销。
TikTok Shop evaluates Top Shop badge eligibility monthly based on store ratings. This badge attracts customers and signifies store quality. Sellers must maintain high experience scores to retain the badge, which TikTok can revoke at any time.
4. 违规分处罚 | Violation Point Penalties
卖家违反政策会被记违规分，累计到阈值将受处罚。达到48分时电商权限将被永久撤销。平台还可能采取其他必要纠正措施。
Sellers violating policies receive violation points, with penalties applied upon reaching thresholds. E-commerce privileges will be permanently revoked at 48 points. The platform may also take other necessary corrective actions.
5. 卖家绩效评估 | Seller Performance Evaluation
订单履约、服务指标、政策合规、欺诈和风险四方面的违规行为将导致处罚，严重程度和频率决定处罚力度。卖家需通过"店铺诊断"页面跟进违规详情。
Violations in order fulfillment, service metrics, policy compliance, fraud and risk will lead to penalties, with severity and frequency determining punishment intensity. Sellers should track violation details via the "Store Diagnostics" page.
通过避免这5大雷区，跨境卖家可以显著提升TikTok Shop运营成功率。 如果您对TikTok运营有任何疑问，欢迎在评论区留言讨论！
By avoiding these 5 pitfalls, cross-border sellers can significantly improve TikTok Shop operation success rates. If you have any questions about TikTok operations, feel free to leave comments for discussion!
