效果最佳的长沙SEO优化推广与谷歌推广核心策略
如何在欧美利用视频做APP推广（一）？
How to Use Videos for APP Promotion in Europe and America (Part 1)?
您要为您的APP制作推广宣传片？您太明智了！如果说图片胜过千言，那么一段关于您APP产品的视频将会更有传播力！
Are you planning to create a promotional video for your APP? That's a wise decision! If a picture is worth a thousand words, then a video about your APP product will be even more powerful!
但如果在视频上投入了预算和时间，如何才能最好地利用视频做APP推广呢？本文主要介绍用视频做APP推广的各大渠道。
But if you've invested budget and time in creating videos, how can you best utilize them for APP promotion? This article mainly introduces the major channels for using videos to promote APPs.
要制作什么类型的视频主要取决于所用的推广渠道。
The type of video to create mainly depends on the promotion channel you use.
用于APP商店的视频
Videos for APP Stores
用于Google Play的视频
Videos for Google Play
Google Play的优点就是允许你在APP截图旁上传视频。用户只要点击一下视频，几秒之内就能判断出自己是否想要这个APP。
The advantage of Google Play is that it allows you to upload videos alongside APP screenshots. Users can determine whether they want the APP within seconds by clicking on the video.
Google Play 商店的APP视频建议：
Suggestions for Google Play APP videos:
- Google Play提供视频本地化的服务，因此针对每种不同语言都可以上传一个视频
- Google Play offers video localization services, so you can upload a video for each different language
- 如果您的视频还没有翻译成多语种版本，你可以在视频上加多语种字幕
- If your video hasn't been translated into multiple languages, you can add multilingual subtitles
- 可以分开测试不同的视频版本，最大提升视频推广效果
- You can test different video versions separately to maximize promotion effectiveness
用于苹果应用商店的视频
Videos for Apple App Store
苹果商店对APP预览视频的规定如下：
Apple's requirements for APP preview videos are as follows:
- 针对不同设备需要不同格式的视频
- Different video formats are required for different devices
- 时间不超过30秒
- Duration should not exceed 30 seconds
- 内容限定在介绍APP产品
- Content should be limited to introducing the APP product
视频广告
Video Ads
如果为APP制作视频广告，一般长度不能超过15-30秒。视频广告可以用于Facebook, Instagram, Google和其他视频类广告网络。
If creating video ads for APPs, the length generally should not exceed 15-30 seconds. Video ads can be used on Facebook, Instagram, Google and other video ad networks.
Facebook 视频广告
Facebook Video Ads
Facebook广告让你对细分的用户群进行精准营销，你可以在Facebook的数据库里寻找你的目标用户群。
Facebook ads allow you to perform precise marketing to segmented user groups, and you can find your target audience in Facebook's database.
建议：
Suggestions:
- 选择合适的短视频，一定要展示出APP名字、截图及其他能帮助推广的视觉要素
- Choose appropriate short videos that must display the APP name, screenshots and other visual elements that can help promotion
- APP评分很重要
- APP ratings are very important
- 认真选择一句经典宣传口号
- Carefully choose a classic slogan
Instagram 视频广告
Instagram Video Ads
2015年9月，Instagram有4亿月活量，所以Facebook已经将Instagram作为下一个广告业务拓展的平台。
In September 2015, Instagram had 400 million monthly active users, so Facebook has positioned Instagram as the next platform for advertising business expansion.
建议：
Suggestions:
- 制作视频时，要注意Facebook广告视频默认无声播放
- When creating videos, note that Facebook ad videos play silently by default
- 视频开始的前几秒内容最关键
- The first few seconds of the video are most crucial
- 先在Facebook上测试几个视频广告，然后选择最受欢迎的一个在Instagram上推广
- First test several video ads on Facebook, then choose the most popular one for promotion on Instagram
谷歌TrueView手机应用视频广告
Google TrueView Mobile App Video Ads
谷歌在2015年4月推出手机应用下载广告服务，适用于iOS和安卓端。
Google launched mobile app download ad services in April 2015, applicable to iOS and Android.
建议：
Suggestions:
- 前五秒最关键！
- The first five seconds are most crucial!
- 视频要保持在20-40秒之间
- Keep videos between 20-40 seconds
- 在5-10秒内，必须展示出你的手机应用名称
- Within 5-10 seconds, you must display your mobile app name
本文介绍了视频广告的主要纷发平台，下一篇我们将介绍如何在自己的网站上做视频推广，以及如何配合内容、邮件等其他营销手段和PR制定完整的App视频广告推广计划！
This article introduced the main distribution platforms for video ads. In the next part, we will discuss how to do video promotion on your own website, and how to coordinate with content, email and other marketing methods and PR to develop a complete App video ad promotion plan!
